50 Cent Explains Why He Didn’t Reach Out to Bobby Shmurda
50 Cent's fractured relationship with Sha Money XL extends back over a decade, when the now-EVP of urban A&R at Epic Records was the President of G-Unit Records during the Unit's initial platinum-selling run in the mid-2000s. But things have gone sour over the years, with 50 calling Sha Money "soft" in a heated back and forth that took place on Instagram last June, shortly after G-Unit reunited at Summer Jam. Most recently, 50 taunted Sha Money, who signed Bobby Shmurda and GS9 to Epic Records in July, for not posting Bobby's $2 million bail as promised.
“You know what I’d really like to see? That check from Epic,” 50 said in an interview with DJ Whoo Kid last month. “Why they didn’t get Bobby out? Why they didn’t bail Bobby out? They got money on the man, why they didn’t bail him out?”
Last week, during our extended sitdown with 50 that covered Drake, the current music industry and the 10th anniversary of Fif's sophomore LP The Massacre, he shared a special message for his former business partner. "Get Bobby outta jail, nigga! How your name gonna be money and you ain't got no money?," Fif said. "You know I make that bail. $1 million. Hold the cash, we don't need collateral, hold the cash."
50's street credentials are well-documented at this point, of course, and later in the conversation he spoke on seeing his own past street attitude in Chief Keef, who he reached out to in 2012.
"That's why I was fascinated with Chief Keef," 50 said. "You could see he was rough around the edges; I could look at him and see that he knows what Chicago taught him. What those corners taught him. And when you look, you see that room full of boys in that room? They're in that room to protect themselves from the room full of boys you don't know a few blocks over. It makes them comfortable 'cause they holding each other down. That, I get it. And Bobby's shit, same shit. It's just not as musical oriented or business connected."
Fif had hopped on songs with Chief Keef initially and there were rumors that Keef was thinking about signing to G-Unit until the Chicago MC famously blew off the Queens rapper and failed to show up at a video shoot. But 50 didn't extend the same courtesy to Shmurda, who was locked down by Sha Money and Epic in almost no time after Shmurda's breakout single "Hot Nigga" took off. 50 explained that it was Sha and Epic's involvement that kept him away from the GS9 crew.
"I stayed away from it," 50 said, before elaborating on why. "'Cause Sha Money and them was workin' it. I stayed away from it because I knew that they were already tied into something, they weren't gonna go nowhere. You can't take something like that and turn it into... You see what it turns into. You see what I'm sayin'? They knew."
Shmurda and GS9 were arrested in December and indicted on more than 100 charges relating to drug and guns conspiracies as well as murder and assault. As of press time, Shmurda is still locked up in Manhattan awaiting his next court date, which is currently scheduled for Apr. 22. —Dan Rys
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