Diddy pulling off the executive look like a pro.



Charities: Diddy started a charity, Daddy's House Social Programs, in 1994, to help the inner-city youth. The organization provides educational and recreational options for kids, as well as providing help for foster and homeless children in urban centers.

"Killing Them Softly" Premiere - 65th Annual Cannes Film Festival

Sean John: The wildly successful clothing and fragrance line was launched in 1998, and quickly became iconic in the hip-hop community. The company won a design award in 2004, and continuously rakes in profits by the millions.


Justin's Restaurant: Diddy opened two restaurants—one in New York City, one in Atlanta—named after his son Justin. The restaurants have since closed, with the Atlanta location shutting down in 2012.

justins restaurant

Television: Both 'Making The Band' (seasons 2-4) and 'I Want To Work For Diddy' were popular shows in the mid-to-late-2000s. 'Making The Band' spawned the successful girl group Danity Kane, as well as Day26 and Donnie Klang—all of whom signed to Bad Boy—while 'I Want To Work For Diddy' spanned two seasons.




Films: By 2004, Bad Boy Records had morphed into Bad Boy Worldwide Entertainment, which included a film wing. Diddy starred in the 2004 Broadway production of the award-winning 'A Raisin In The Sun,' then starred and produced the film adaptation in 2008. He's had myriad film roles since, and has signed on as executive producer for projects such as the 2012 documentary 'Undefeated,' among others.

diddy films

Enyce: Sean John purchased the clothing line in October 2008 from Liz Claiborne, adding another element to his multi-faceted apparel empire. Diddy branded the line as a more affordable option to his Sean John mothership.


Blue Flame: A marketing company, an advertising company, and a branding organization, Blue Flame is another revenue stream for Diddy's ever-expanding brand. It's cross-cultural aim gives Diddy appeal across more platforms than he might be able to reach on his own. Then again, who knows how far Diddy's influence can extend?

blue flame diddy

AQUAhydrate: Diddy and Mark Wahlberg both joined the AQUAhydrate team earlier this year, overseeing the business strategy for the high-end water company. Diddy and Marky Mark combined own about 40 percent of the company, according to reports.




Diddy's been All About The Benjamins since he started out as a party promoter at Howard University before dropping out to become an intern at Uptown Records in 1989. Over the next 25 years, Diddy's become the highest-earning entertainer in the business, raking in $580 million in 2013, according to Forbes. From Bad Boy to Sean John, AQUAhydrate to Ciroc, his charities to Revolt.tv, XXL compiled each of the wings of Diddy's massive, multi-million dollar empire. Fuck bein' broke.