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Diddy’s Empire: From Bad Boy To Ciroc, His Biggest Businesses
Diddy's been All About The Benjamins since he started out as a party promoter at Howard University before dropping out to become an intern at Uptown Records in 1989. Over the next 25 years, Diddy's become the highest-earning entertainer in the business, raking in $580 million in 2013,…
Diddy Announces CIROC Partnership With The NBA
Sean "Diddy" Combs just keeps on winning. CIROC Ultra Premium Vodka and the National Basketball Association (NBA) announced a multiyear marketing agreement today. The campaign will be called "The Toast of the NBA." Led by Sean Combs, CIROC will lead the charg…

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