The buzz is at an all-time high for the albums dropping on June 18. Sales forecasters are already predicting who will sell the most copies. Kanye West’s Yeezus could sell huge numbers based on its creative marketing strategy for his “New Slaves” single, as well as his SNL performances.
Kanye West’s Yeezus is projected to sell 500,000 copies in its first week. The projection is based on early orders from retailers, first-week comparisons of competing albums, media promotion, a single’s success, and more.
This isn’t the first time sales forecasters predict an album would sell half a million. Justin Timberlake’s The 20/20 Experience was projected to debut with 500,000 copies. The figure would be much larger, selling 968,000 copies in the first week.