Just two days before the release of his cohort Kanye West’s new album Yeezus, Brooklyn icon Jay-Z slightly stole Ye’s thunder by taking over halftime of Game 5 of the NBA Finals to announce his forthcoming album Magna Carta Holy Grail via a 3-minute black and white trailer. Though details about the project have been scant—aside from expected features from producers Timbaland, Pharrell, Swizz Beatz and Rick Rubin, who all made appearances in the trailer—the hype around the project will definitely continue to build up until its release on July 4th.
What’s exciting about the album, aside from the music (obviously), is that Jay’s also created a new way to sell albums with Magna Carta. In an exclusive partnership with Samsung, Jay will be offering the first million copies of the LP to Samsung Galaxy users—Samsung pre-purchased the million copies to ensure their exclusivity—before wide-releasing it. As record label old heads scratched their heads and wondered about ways to compete with such a deal, Jay slyly tweeted on Monday, “If 1 Million records gets SOLD and billboard doesnt report it, did it happen? Ha. #newrules.” Whether initial reports that Jay received $20 million for the partnership are true or not, from a commercial standpoint, Magna Carta marks another genius move on Hov’s end.
To celebrate Jay’s business mind and ingenuity, here we took a look back at some of his most lucrative corporate collabs, with the likes of Reebok, Budweiser and HP. Click through for more details on each deal.