Puma and MCM to Release Luxury Sneaker and Apparel Collection
This spring, Puma and MCM will join forces for the celebration of the 50th anniversary of the Puma Suede. Resulting in a special apparel and footwear collection, the luxury collab offers a modern take on signature track pieces from the German sportswear brand.
The Puma x MCM pays tribute to the founding days of hip-hop. Made in Italy, the 50th anniversary Puma Suede reinvents the codes of the classic shoe with a focus on texture and detail. Featuring a constructed elegant, durable Visetos canvas with breathability and comfort, the shoe also includes jewelry-polished brass plates with the MCM logo and a unique registration number—a nod to the exclusivity of MCM’s famous handbags.
Releasing in three colorways—classic cognac, white, and red-blue multicolor—each pair includes coordinated laces in two styles—leather with contrasting edge-stain and fabric with metal tips. The packaging will also have a luxurious touch as the shoes are housed in a textured canvas shoebox stamped with all-around MCM logos and foil details. Custom tissue paper will feature the signature pattern of the suede sneaker's outsole.
The apparel will also pay homage to hip-hop culture. The classic Puma T7 track jacket and pants will feature signature 7cm taping on the sides, re-imagined with swag and sophistication. The T7 ensemble has a slouchy fit that cuts a classic urban silhouette with textured nylon panels, embroidered in the Visetos pattern. The back of the T7 jacket features a varsity-style patch that displays the MCM logo. Both pieces will be offered in classic cognac and red-blue multicolor.
The Puma x MCM limited-edition collection will be available on Thurs., May 24, at MCM and Puma shops and select Puma retailers worldwide. The Puma Suede sneakers will retail for a suggested price of $340 while the track top will retail for a suggested price of $300 and the track pants for $250. The MCM will exclusively drop the red-blue multicolor colorway in stores and online.