The Weeknd and Puma Release the Parallel 2.0 Crafted Renaissance
The second Puma XO collection is inspired by The Weeknd’s travels to different parts of the world. Including rich colors, premium materials and handcrafted pieces, the all-new collection results in a cultural interpretation from East to West.
Dubbed the Crafted Rennaissance collection, the apparel offering features an Italian Rennaisance Era graphics mixed with contemporary branding and athletic silhouettes. Hand-crafted with an updated appeal, authentic graphics, unique embroidery and color washes, the tribal prints and unique designs are found on key pieces with high quality execution.
Complementing the drop is an update on the original Parallel constructed with a smooth, high quality Italian nubuck completed with contrasting color block white outsole and Puma Foamstripe.
The apparel and Puma x XO Parallel 2.0 launches in stores on May 10 on puma.com and at select Puma retailers. The collection also drops on June 7 on puma.com and additional retailers.
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