Def Jam Records turns thirty this year, and to celebrate three decades in the game, the record label has unveiled a new logo to accompany the power moves hip-hop culture consumers are anticipating from them in 2014.

In addition to the trippy black and white artwork, the company continues to draw lines by inventing the #DefJam30 hashtag for their social media subscribers to discuss and track everything Def Jam-related during the next 12 months.