Snoop is still serious about his Snoop Lion persona. Today, the rapper-turned-reggae artist announced that he has partnered with RCA to release his upcoming album, Reincarnated. "Major Lazer and I had a special opportunity to focus on recording Reincarnated from top-to-bottom with no interruptions in Jamaica," the Los ANgeles native said, according to HipHopDX. "From my time spent with the people and in the streets, these songs are based on peace, love, and the struggle. ‘Here Comes The King’ is a taste of what's to come off that Reincarnated album and movie. It's going to be an exciting 2013. Bless up."

The album is set to drop in the Spring of 2013. A film of the same title was selected to the Toronto International Film Festival.

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