The Reach Records rapper, who co-founded the independent label nearly a decado ago and has built his base within the niche Christian rap community, will this week debut at No. 3 on the Billboard 200 with sales of 72,000 for his sixth album, Gravity. The release includes an appearance from Big K.R.I.T. and follows up the rapper’s May 2012 Don Cannon-hosted mixtape Church Clothes, which helped secure a broader audience and offered collaborations with 9th Wonder, Boi-1da and No Malice.
A little further down the chart, 2 Chainz’s Based on a T.R.U. Story landed at No. 7 this week, 26,000 copies to creep towards a quarter million sold in his month on the charts. Meanwhile, Slaughterhouse and their Shady Records/Interscope debut, welcome to: OUR HOUSE fell to No. 23, selling 13,000 units this time around, after debuting at No. 2 last week.
Look out for DMX’s comeback album, Undisputed, to enter the charts next week. —Adam Fleischer (@AdamXXL)