Lupe Fiasco released the video for “Bitch Bad” yesterday, one of the early singles from his upcoming album, Food & Liquor 2: The Great American Rap Album, Pt. 1, due out September 25. In the song, the Chicago rapper discusses the word “bitch” and the various interpretations of the loaded word, understood particularly through the lens of those raised on hip-hop. The video, directed by Gil Green, attempts to make a parody of a stereotypical rap video, and includes the use of blackface.
When Spin writer Brandon Soderberg was critical of the new visuals in a post, Lupe caught wind and took to Twitter to attempt to defend his video and attack the publication. He began using the hashtag #BoycottSpinMagazine and later referenced Buzz Media, which now owns Spin.
Watch the video above, and below check out an except of Soderberg’s post (the full piece is here) followed a number of by Lupe’s tweets.
“The video for ‘Bitch Bad’ adds another layer of reckless social commentary when it dramatizes footage from a fictional hip-hop video behind scenes of the kids encountering offensive hip-hop. The fake rap video that plays out behind the group of young girls seems almost exclusively aimed at 50 Cent. We see a guy in a wifebeater mean mugging as a typical “video hoe” writhes on him and his car, and signs for “Sugar Water” engulf the street scene, undoubtedly a reference to 50′s involvement with Vitamin Water. Towards the end of the video, we witness the 50 stand-in and “video hoe” applying blackface, perpetuating the sounds-good-but-doesn’t-really-parse argument that male gangsta rappers and female models/video girls are the modern day equivalent of blackface performers.”
Spin Magazine really be on one…so #BitchBad is “half- baked conscious hip-hop” huh? I see why you call yourself “Spin” cuz that’s all u do
— Lupe Fiasco (@LupeFiasco) August 24, 2012
To not like an artist soooo much you sure spend an awful lot of time cooking up eloquent garbage about him…stop reaching…it’s sad. — Lupe Fiasco (@LupeFiasco) August 24, 2012
To not like an artist soooo much you sure spend an awful lot of time cooking up eloquent garbage about him…stop reaching…it’s sad.
— Lupe Fiasco (@LupeFiasco) August 24, 2012
To not like an artist soooo much you sure spend an awful lot of time cooking up eloquent garbage about him…stop reaching…it’s sad. — Lupe Fiasco (@LupeFiasco) August 24, 2012
To not like an artist soooo much you sure spend an awful lot of time cooking up eloquent garbage about him…stop reaching…it’s sad.
— Lupe Fiasco (@LupeFiasco) August 24, 2012
Sensationalism and half-truth runs the media. Practice real journalism or put fold out boy band posters in your mag and call it a day. — Lupe Fiasco (@LupeFiasco) August 24, 2012
Yeah I think a #SpinMagazineBoycott may be in order…sick of the foolishness …
— Lupe Fiasco (@LupeFiasco) August 24, 2012
So yeah now you have my undivided and unshakable attention #BoycottSpinMagazine “All that I can stands and I can’t stands no more”… — Lupe Fiasco (@LupeFiasco) August 24, 2012
So yeah now you have my undivided and unshakable attention #BoycottSpinMagazine “All that I can stands and I can’t stands no more”…
— Lupe Fiasco (@LupeFiasco) August 24, 2012
It is there opinion…I agree…and my opinion is #BoycottSpinMagazineSo I guess we’re even…tshirts coming soon… — Lupe Fiasco (@LupeFiasco) August 24, 2012
Ay Yo @notrivia just wanna say was really taken aback by your article. But I respect your freedom of speech but stil #BoycottSpinMagazine
— Lupe Fiasco (@LupeFiasco) August 24, 2012
And now that you have my attention @notrivia I intend to do my best to expose you and your publication 4 ur actions #BoycottSpinMagazine — Lupe Fiasco (@LupeFiasco) August 24, 2012
I let a lot of things slide I don’t care if you despise the song But this is ur 2nd article where you’ve publicly disrespected me personally
— Lupe Fiasco (@LupeFiasco) August 24, 2012
Its consequences and repercussions 2 constantly poking even the tamest of lions. Ive done my best but now its Fuck You #BoycottSpinMagazine — Lupe Fiasco (@LupeFiasco) August 24, 2012
It runs a network of blogs so that’s why you won’t see much info online about this Spin Boycott becuz a number of blogs are connected 2 Spin
— Lupe Fiasco (@LupeFiasco) August 24, 2012
Buzz Media is the company that owns #BoycottSpinMagazine it’s corporate motto is “Define Culture, Addict Audiences” — Lupe Fiasco (@LupeFiasco) August 24, 2012
Demand a higher standard of music journalism NOT sensational personal attacks on artists for the sake of website visits #BoycotSpinMagazine
— Lupe Fiasco (@LupeFiasco) August 24, 2012









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