“The revolution will be televised,” says Sean “Diddy” Combs about his latest venture.
As previously reported, it was revealed last month that the Bad Boy mogul had plans of launching a music-themed cable network named REVOLT. Earlier Tuesday (Feb. 21) however, Diddy issued a special video announcement announcing the launch.
“I first like to say thank you to Comcast, Comcast Diversity Council, and NBC for recognizing the importance of minority ownership of cable television,” said an excited Diddy. “I grew up watching BET, MTV, HBO, and NBC and I had a dream that one day I would get a chance, an opportunity to show my perspective coming from a musical standpoint.”
The network selected by Comcast is set to be the “first music network to truly leverage the power of social media.” The mission statement for the launch reads, “REVOLT is a revolution in music on television, a place where artists and their viewers come together and engage with technology and social media. It’s a channel where new artists can share their work in the way it was meant to be: raw, uncut, and uncensored. REVOLT was selected by Comcast to be the first music network to truly leverage the power of social media, fueling the live music dialogue and influencing the music culture for the video-centric generation.”
In other news, Diddy’s latest Bad Boy signee, Los, recently spoke about re-signing to the label.
“You know I had a relationship with Puff from the past,” Los recently told AllHipHop.com. “In 2005, I was signed to Bad Boy and things didn’t work out. Non-musical factors affected us, and we went our separate ways, and I just continued to work and build my brand and put my own thing together. It just so happened I started to get the attention of the masses. And, we had a vested interest and he gave me a call, and we just started talking and communicating and we re-built the friendship and we just sat back and saw where it would go. It all ended up coming full circle, and here we are now, you know?”—Ralph Bristout