After welcoming his first child, Blue Ivy Carter, to the world over the weekend, reports have surfaced that rap mogul Jay-Z has signed on to become the spokesman for Duracell Powermat.

Revealed yesterday (January 9), Mr. Shawn Carter inked a multi-year international deal with Duracell Powermat to become the spokesman for the joint venture.

"I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution," he revealed in a press release. "I'm partnering with Duracell Powermat because they're providing the solutions for the future."

The business move between Procter & Gamble's Duracell and Powermat Technologies is aimed at popularizing their wireless charging technology to the masses.

“Jay-Z is power personified. He inspires millions of people all over the world on a daily basis with his music and his story,” says Ran Poliakine, CEO of Powermat Technologies. “There is no better face or voice that can move people to adopt a new paradigm in power delivery.”

Duracell Powermat will be showcasing their new line of wireless charging products at the Consumer Electronics Show at the Las Vegas Convention Center South Hall, Upper Level, Booth #36512. —Ralph Bristout