Ice Cube Becomes Coors Light Spokesman

What is cooler: A can of Coors Light or Ice Cube? That’s the central question behind a new series of advertisements featuring the former N.W.A MC turned entertainment industry maven.

Cube is already slated to appear in two new ads entitled “Cold Talk” and “Cold Challenge.” The latter features the iconic rapper and actor in an epic stand-off with a “Super Cold Activated Coors Light.” The brand’s parent company, MillerCoors, has pledged to increase marketing spending by $50 million this year in an attempt to overtake Budweiser as the second-ranked beer brand in America, and Cube’s crossover appeal is certainly part of that plan.

That appeal appears wider than ever. Ice Cube recently received backing from Disney to help write, produce and direct a new film entitled Chrome And Paint. He also plans to produce an upcoming sitcom starring Bow Wow. —Carter Maness

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  • jamesoshea91

    aint this the same shit jay z ggot scrutinized for. its funny how there are such double standards. cube can do what he want. wether it be actin like a pussy in movies or doing beer ads and its all good. jay did it once and ppl still bring it up.

  • eightbitme

    Well Jay ain’t Cube. Yey Yey!!!

    While they cuss more, he’s Mount Rushmore.
    They can sell more, they still Al Gore (nigga)

    Cube’s the president, they just a resident, in his gangster world, and they’re late with the fuck’n rent!!!