50 Cent Talks New Headphone Deal

50 Cent has pulled the plug on his partnership with Sleek Audio and cancelled his “Sleek by 50” headphone line, which debuted in January, in favor of a new business.

The G-Unit general told XXLMag.com that he has “established a new company that is developing a complete line of audio accessories, including wireless headphones.”

On Friday (May 6), Sleek Audio announced via press release that it had terminated its relationship with 50 Cent’s G-Unit without citing a reason.

Today (May 9), Marketwire reports that 50 Cent terminated a tri-party agreement between G-Unit, Sleek Audio and TV Goods, a direct response marketing organization in which he owns shares.

The rapper/mogul then entered into an agreement with TV Goods via his new affiliate company SMS Audio, LLC, effectively cutting out Sleek Audio as the middle man.

“As an artist, I am committed to bringing top-of-the-line audio products to my fans,” Fiddy told XXL, “and I am excited that I have the resources to achieve just that with this new venture.”

TV Goods Chairman Kevin Harrington said the partnership could lead to more than a line of headphones.

“We love working with 50 and hope to expand our collaboration with him to other categories of products,” Harrington said via statement. —Lauren Carter