Snoop Dogg To Launch New Clothing Line, “Rich & Infamous”

Snoop Dogg is is set to launch a new clothing line this week at the Magic fashion tradeshow in Las Vegas, according to Variety.

The Los Angeles vet will announce “Rich & Infamous,” a line based on luminaries like Muhammad Ali, Jimi Hendrix, and Paul Newman.

“[It] represents a fraternity of sorts,” one of the brand’s creators, Robert Thorne, said in a statement. “From presidents to gangsters, who endure the burden of gaining wealth at any cost. Garnering equal parts admiration and disdain, these men savor the fruits and relish the spotlight.”

The line will be the second for the entrepreneurial rapper. Previously Snoop was the driving force behind “Snoop Dogg Clothing.” The line was available at Macy’s outlets.

For “Rich & Infamous,” Snoop intends to incorporate his line into all of business platforms. The rapper is expected to wear the brand on his E! reality series, “Snoop Dogg’s Father Hood.” And his next album will include artwork from the line.—Anthony Thomas

Recommended for You

Around the Web

Best of XXL



    • SO SO

      the fuck are ya’ll niggas talkin about? i’ve been rockin this shit…its too clean ya feel me and the jeans lay nice over my g-units…holla back

  • ATL = All Trannies Live

    But Snoop can’t dress. I’ve never seen Snoop on TV and said to myself dang I like the fit.

  • mr.martin

    Paul Newman??

  • giantstepp

    Give it up Snoop. You are not a fashion icon and NOBODY wants to dress like you. Maybe young gang banger types from the West coast or White kids from the burbs will cop a shirt or two, but Snoop and Fashion dont mix.

    • Tony Grand$

      First, let me speak for those who assume that the westcoast is just gonna buy this line of clothing. No. Snoops our uncle and all that, but we like to look nice. Sadly, the Doggfather is not the cat I would model my closet after. Honestly, he looks stinky to me (lol!). Like he reeks of bud and goatmouth. If his dress code was that legitimate, SDC would still be the bizness, but, uhhhhh, no. Sorry Snoopy, I’d rather drape myself in second hand G-unit overalls and a pink Phat Farm tank top than be caught dead in anything called “Rich and Infamous”. That’s the funniest title for a clothing line since “True Religion” (the horseshoe jeans for the knownottas). Only diff is I rock some TRBJ’s, they are def what’s up. That’s two fat thumbs down for ya uncle, and let’s get somebody other than that same nigga that does all ur drawings since “Doggystlye” please! Dudes like stuck in 1993!

  • Soda Popinski

    Hate Hate Hate

    Snoop keeps doing his thang stop hating

  • anutha_level

    i hope it does well for him…although i’m not a personal fan of his shyt, and don’t anticipate buying anything from this new line. i hope he gets paid well tho….fareal.

  • yung storm

    i love snoop dogg. he is one of my top 5 dead or alive. but he is better dressing up in suits than urban wear. at his age he needs to start looking more classy like his peers jay-z and diddy. leave the dickies and crip rags in the closet.

  • RedemptionsSong

    another failed Snoop project, stick to rappin