Ludacris, his Disturbing Tha Peace label, and New York based production company Megamobile TV announced on Thursday (March 20) plans to officially launch their new joint venture—an online music creation community—this April. is described as a music creation community and user-generated record label. Community members will be able to create their own page and utilize the site’s digital tools to create songs, riffs and melodies. The community then votes for their favorite content and top artists and producers will have the opportunity to work with Luda and other established artists on create an official commercial release. The whole process will be documented for a reality style series to air online and on television. The site will also offer aspiring artists and producers additional revenue streams such as merchandising, online advertising and SMS collaboration. "There's so much talent that never sees the light of day because of the traditional way we discover artists; I felt it was time to take music back where it belongs, in the streets and with the people," Luda said in a statement announcing the launch. "It doesn't matter what type of music you're into, at it's an open playing field. We want to hear everything that's out there and let the people guide us in deciding which new artists get their shot to collaborate with stars and record a song. Even if you can't sing or play an instrument, gives you the chance to make music and influence decisions through voting and reviews. It truly is the people's record company." has been in preview mode since January and has already attracted some 20,000 participants.