Dr. Dre to Release Line of Premium Cognac

Producer Dr. Dre and beverage company Drinks America have entered into a new partnership to develop, market and distribute a series of premium alcoholic and non-alcoholic beverages. The first two products to be released under the agreement will be a super-premium cognac and a special sparkling vodka beverage that is currently under development. According to a release announcing the deal, Dre will join Drinks America as an equity partner as opposed to a typical celebrity spokesman. The agreement falls under a previously announced deal between the company and Interscope Geffen A&M Records, the parent company of Dre’s Aftermath Entertainment. “I’m always down for a new challenge,” Dre said in a statement. “When Drinks Americas approached me about going into business with them, I knew there was a lot of competition out there but it was the same way when I started doing music. I’m going to put the best product out there, because that’s what I do.” Drinks America currently produces several celebrity branded beverages including a line of vodka from Donald Trump and Willie Nelson’s Old Whiskey River Bourbon. “This is the next of several steps as Drinks assembles a range of global iconic brands and trademarks that will build substantial long term shareholder value,” said Drinks president and CEO J. Patrick Kenny. “We are thrilled to be working with Dr. Dre, a true icon, as an owner and our partner in brands that will reflect his tastes and personality. Unlike hiring a celebrity to help grow an existing brand, Dr. Dre is an equity owner of the brands and will be involved as our partner at every stage of the process.”

  • KLETEWOOD

    “A new Challenge”…! What’s challenging about giving shout outs to a new congac during a rap song. It started with Tanqueray! Nowadays its Patron.

    • Chaka

      I guess you didnt read the article very well.It reads:”Dre will join Drinks America as an equity partner as opposed to a typical celebrity spokesman”and “Unlike hiring a celebrity to help grow an existing brand, Dr. Dre is an equity owner of the brands and will be involved as our partner at every stage of the process.”So its not just about giving shout outs.The good doctor is really involved in the brand.Thats a new challenge cos its quite different from what he has been doing before now.I wish him success.Peace an hip hop head in Africa wrote this.

    • http://www.myspace.com/filthytunes topuvdalist

      tangueray is a gin and patron is a tequilla dumbass

  • dr.dre

    give up old man non like west coast raps no more. you fell off with all them wack rappers you signed . fuck the haters 239 fl stan up son

  • fla all day

    I aint drinkin shit from dre till he drops detox.

    • what ever fag boy

      yeah well since that album is never coming out you might as well drink it, then after you do some dumb shit like dumb ass florida people do, you can sit in detox with all the other homo homless bums in florida.

  • Ghost Deini

    Yeah, why don’t you prep that album that’s been pushed back for like 6 years.

  • bashin

    Word, i like dre (no homo) but he shoulda been drop that album already or at least leak the first single.I could care less about some new alky.maybe if they invented somethin like Da Chronic Ice T then i might check for it.

  • BLAKE CARINGTON

    WHEN IS THIS FUCK GOING TO DISTRIBUTE HIS FUCKING DETOX ALBUM? HE HAS BEEN TALKING ABOUT IT FOR 10 YEARS NOW,WHAT THE FUCK

  • Richard

    Ohio’s finest check out So Cocky Vol.1 singles and add me if you like what you hear thanks.

    http://www.myspace.com/rimestrike1

    http://www.myspace.com/rimestrike1

  • http://www.midstate-sport.com midstate-sport.com

    MIDSTATE SPORT HERE’

    MAN DRE GOT YALL FOOLED HE ANT COMING OUT WITH DETOX,HE JUST TRING TO JUICE YALL UP!,LOL
    WITH HIS JUICE DRINKS,LOL

    NAW REAL TALK DRE TRYING TO GET EVERY 1 DRUNK,THAT WAY WHEN HE COME OUT WITH DETOX,IF ITS WACK U TOO DRUNK TO KNOW AND STILL BUY THE CD,LOL

    http://www.midstate-sport.com
    http://www.midstate-sport.com
    http://www.midstate-sport.com

  • Basanda Habana

    wat dumb punks u iz, dis aint abt muzik its all abt getin dat doe man ! Doc’s tryin to get paid man he aiint sayin sht abt detox. stop hatin N’ start learnin nigga!

  • Jon Dog

    Dre needs to put the drinks down, and go to “DETOX”! Dre, we are all sick of waiting dude.

  • princerudynasim

    my man coming out with head phones liquor and says hes up for challenges ummmm i know a good one how bout finishing detox you have bout 7 yrs on that shit already…. im a tell you this much if it ever drops it will be one of the best selling albums of all time