Diddy Inks 50/50 Profit Sharing Deal With Ciroc Vodka

Sean “Diddy” Combs has inked a profit sharing deal with London based spirits company Diageo PLC, makers of Ciroc Vodka. According to the Associated Press, the Bad Boy head will develop the Ciroc brand and share in 50% of the resulting profits, which Diageo estimates could top $100 million. Diddy has stressed that he is not simply attaching his name to the vodka brand, but rather will be closely involved in its marketing and development. “I will say that it is not an endorsement deal,” Diddy explained in an interview on Tuesday (October 23). “This is something that will have my daily attention.” The mogul explained that he was considering starting his own vodka line when Diageo approached him with the proposition. After being “blown away” by the vodka, which is infused with French grapes, Diddy agreed to the deal. He says he will first focus on branding the product into a “household name,” and plans on making Ciroc the “official Vodka of New Year’s Eve.” In related news, Combs is expected to announce a new VH1 reality show during an appearance on CNBC’s The Big Idea with Donny Deutsch. The show is rumored to revolve around him interviewing new assistants.

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  • DopeMg

    Good Job Diddy Keep on makeing your money fuck the haters But Damm it seems to me like Vh1 is Tryin To Give Every Black person a reality show who is next?

  • Cant I Get A 5TH?

    That Ciroc shit will put you face first in the dirt..3 shots..GONE!

  • Mr.Defrosted
  • jg420

    ciroc is straight,a very good product

  • lortess


  • ATL = All Trannies Live

    Another fake CEO title just to get him to sell “DRANK” to black folk. When are these cats gone sell something other than drank, energy drink, clothes, music, oh and of course that work.

    Get the eff outta here

  • http://www.hip-hopkings.com Stu

    Dude is a quality businessman!

  • Word


  • http://www.wooohah.com yeti

    Yea diddy is a good businessman. You might hate on his music but he’s making his money with legit moves. Ciroc has been around and it’s gonn take off now. Check out more about Ciroc and the deal at this site…

    Where hip-hop and Hollywood collide

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  • http://myspace/wilpowermusicproductions Sir Wil

    This is Sir Wil of myspace.com/wilpowermusicproductions and all I have to say is no matter what you may think about Diddy, he is a great businessman.

  • http://blog.myspace.com/deejaygee2007 DJ Gee

    I read about Diddy’s deal at http://globalgrind.com, I’m proud of him for getting this deal, he’s a tastemaker and Hip-Hop thrives off people like him and Russell. And, the longer he works on Ciroc, the less time he’ll have for an album ;-)

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