omar-cruz.jpgOmar Cruz, Immortal Technique and Jerry Heller will headline this year’s Latin Rap Conference, taking place in Los Angeles from September 12 to 14. The annual three-day event consists of education seminars, performance showcases and exclusive private events at various hot spots on Los Angeles’ Sunset Strip. The conference has also become a forum for the Latin Rap Coalition Board of Directors, a group comprised of Latin hip-hop’s top executives, artists and radio personalities. “Our goal is to continue the movement towards the advancement and solidarity of Latino people in the music industry and in all aspects of the American marketplace,” says Jesse Perez, the creator and founder of the Latin Rap Conference. Los Angeles native, and Interscope/Geffen Records recording artist, Omar Cruz, is just one of the big names that will take part in the event. Underground MC, Immortal Technique, and Ruthless Records co-founder, Jerry Heller, will also be in attendance. For more information on the Latin Rap Conference, visit