rifkind.jpgSteve Rifkind, founder and Chairman of SRC Records, has formed a new partnership with MediaREADY, Inc. to promote the MediaREADY Blingplayer. “We are very excited to be adding Steve’s skills to our team,” says Jeffrey Harrell, CEO of MediaREADY, a company that specializes in portable media centers and devices. “Not only is Steve a major player in the music industry, he has a proven track-record in delivering successful marketing campaigns for early hip-hop legends and several powerful brands including Home Box Office, T-Mobile, MGM Pictures, Adidas, Quicksilver, Ariel Capital, DreamWorks and the Vans Warped Tour.”

Rifkind, who is the founder of the defunct Loud Records, also expressed his enthusiasm about the new joint venture. “After meeting with the company and seeing the latest products, I feel very confident that I will be able to add immediate value to their business model,” Rifkind says. “The concept of music and media marrying technology is where things have been headed and this concept is exhibited extremely well in the new Blingplayer. By combining my industry contacts and knowledge with these new and exciting products we can accomplish something very special.”