20 years after their groundbreaking debut album, Yo! Bum Rush the Show, Public Enemy is reuniting with Bomb Squad producer, Gary G-Wiz, for their new album, How You Sell Soul To A Soulless People Who Have Sold Their Soul. The Bomb Squad was a collection of producers in the late ‘80s and early ‘90s — Chuck D, Hank Shocklee, Keith Shocklee, Eric “Vietnam” Sadler and Gary G-Wiz — who produced the majority of Public Enemy’s classic albums. Besides G-Wiz’s contributions the new LP will also feature guest appearances by KRS-One on “How You Sell” and Redman as a producer on “Can You Hear Me Now.” How You Sell Soul will be released on August 7 on SlamJamz Records.
In related news, Chuck D will appear at Guitar Center on 25 w. 14th Street in New York City today to announce his involvement in TuneCore, a new digital music service. TuneCore allows upcoming artists to upload their albums to iTunes, eMusic, Rhapsody and other download sites for a flat fee of $49.95. Public Enemy is participating in the service by uploading How You Sell to TuneCore as well. “I knew I had a fan base and I wanted to go directly to them. What good is a label?,” Chuck D told the New York Times regarding his involvement with TuneCore. “All they do is give you money. And in the area of digital distribution, they can’t do anything better or faster than anyone else.” Fans can meet Chuck D today at Guitar Center and the first 50 musicians to upload their albums to TuneCore will receive a Public Enemy t-shirt and a voucher for a free copy of How To Sell.