Gucci Mane Inks Deal with Atlantic/Asylum, Launches So Icey Records

Atlanta rapper Gucci Mane has inked a deal with Atlantic/Asylum Records and Czar Entertainment for his new record label, So Icey. Gucci is slated to drop his first project through the label later this summer. The LP, which is still untitled, will feature appearances from UGK’s Pimp C, Rich Boy and R&B group Silk. Nitti, Red Spyda, Butta and Zaytoven will handle production duties. "It was a great coup for us to land Gucci Mane," said Todd Moscowitz, President of Warner Music Group's Independent Label Group (ILG). "He's one of the most charismatic and acclaimed rappers on the street, with an extraordinary life story and the authenticity and talent to back it up."

Gucci dropped his first album, Trap House, in 2005 and garnered a substantial buzz with the single “So Icey” which featured Young Jeezy. After a well-publicized feud with Jeezy and a stint in prison on an attempted murder charge, Gucci released his sophomore disc Hard To Kill. "Gucci has been writing poetry and stories since he was 10-years-old, and it shows in the creativity and depth of his music. He is a brilliant rapper and a fantastic character who is injecting real originality and humor into the hip-hop landscape," said Atlantic Chairman/CEO Craig Kallman. "Since releasing his first album two years ago, he has emerged as a compelling true-life storyteller with a unique voice and undeniable star power. I am thrilled to welcome Gucci and his So Icey label into the Atlantic and Asylum family."