Common Named as the Face of Converse PRODUCT (RED) Campaign

common2.jpgChi-town native Common has signed on with Converse as the face of the company’s new Weapon of Change advertising campaign that will launch this fall in partnership with the PRODUCT (RED) initiative. The MC will appear in a series of print and outdoor ads shot by photographer Bryan Adams, and will appear in magazines and billboards across the country to promote Converse’s series of RED branded sneakers. Depending on the type of sneaker sold, between 5 and 15 percent of the net sales will be donated to The Global Fund, which finances programs to fight AIDS.

PRODUCT (RED), co-founded by U2 front man and activist Bono in 2006, seeks to raise global awareness of the ongoing AIDS crisis on the continent of Africa. “Converse approached me to join the (PRODUCT) RED initiative and affect change. I have always felt my purpose is to do for people,” Common says. “Converse and (PRODUCT) RED are about people — educating and reaching out to people to help humanity. I do this through my music, activism and with people I come into contact with everyday. For me, Converse (PRODUCT) RED allows me to help affect change and have an immediate impact on people. Knowing the contributions from this initiative help people who need it makes it incredible because there’s no such thing as small change.” Since it’s inception in 2006, the organization has raised over $25 million for The Global Fund. Current RED partners include Apple, The Gap, Giorgio Armani, and Motorola.

  • EReal

    gotta do somethin to get that guac when you cant sell any records. lol.

  • Purple Hulk

    1ST
    AND IVE BEEN NOTICING CONVERSE HAS BEEN MARKETING MORE TO THE HOMOSEXUALS LATELY, THIS JUST PROVES IT.

  • http://jarredr_904yahoo.com J-Reese

    Ill be the first to say I dont like Common but much respect for the cause you are trying to help out on Aids is real and its Killing people like its nothing. Be safe rap it up.

  • Purple Hulk

    OH, I DIDNT READ THE WHOLE THING
    IF HES DOING IT TO HELP WITH AIDS THEN I APOLOGIZE
    I FEEL LIKE A ASSHOLE NOW

  • smog

    first – good lookin fightin the aids
    second – fuck all yall who dont like common yall must be like 14 and came on xxl cuase you heard party like a rock star once on the radio and thought you liked hip hop

  • doctor69

    finally an real emcee who gonna be the face of something postive but most people will call him a hater and the non hiphop fans will buy into it but congrads to the folk nyc got you common and love the primo track that bet played once

  • Purple Hulk

    SMOG, WAS THAT A DISS TO ME?
    I JUST DONT LIKE COMMON, HE HAS A COUPLE GOOD TRACKS, BUT HES HELPING THE EMOS TAKE OVER HIP HOP
    SO I CANT LISTEN TO HIS MUSIC

  • http://jarredr_904yahoo.com J-Reese

    PURPLE HULK I feel ya bra. Somg you must be 15 years old just cuz people dont like dude if fuck them?? Yeah you must be gorwn. KILL-YO-SELF dude.
    I respect that dude doesnt mean I got to like his music.

  • Purple Hulk

    YEAH, SINCE HES HELPING OUT WITH AIDS, EVERYONE SHOULD RESPECT HIM. BUT IM NOT GONNA GO BUY ALL HIS ALBUMS JUST BECAUSE HES HELPING OUT, WITH ALL THE MONEY HE MAKES HE SHOULD GIVE BACK ANYWAYS.

  • Young L

    i see we got a lot of ignorant immature niggas here that dont appriciate when a nigga is tryin to help or appreciate real hip hop dumb ass niggas im 16 and kno real shit when i here it and it aint that bull shit they play on the radio

  • Young L

    and what black person says EMO what a fag

  • Purple Hulk

    I DONT LISTEN TO THE RADIO EITHER
    LIKE IVE SAID, I CAN RESPECT THE FACT THAT HES TRYING TO HELP, I DIDNT READ THE ARTICLE BEFORE MY FIRST POST, I APOLOGIZED IN THE 2ND POST.
    JUST BECAUSE YOU LIKE COMMON DOESNT MEAN I HAVE TO JUST TO PROVE I LISTEN TO “REAL” HIP HOP.
    AND I SAY EMO ALL THE FUCK I WANT TO YOU CRACKA ASS CRACKA

  • thizz

    young l whats up wit you..who cares if a black person says emo, it’s a word. that doesnt make them no fag. people talk how they talk. let black people talk “white” or let white kids talk “black,” it doesnt fuckin matter. i know i shouldnt be talkin, im 15 and biracial. but wuteva

    anyway that’s real good for common. not only is the cat influential, he’s clearly willing to be the face of a campaign for something of a great cause. and that’s what matters