Rocawear to be Sold to Iconix Brand Group for $204 Million

Rocawear, the urban clothing brand co-founded by Jay-Z, will be purchased for $204 million in cash by the Iconix Brand Group. The agreement, announced today (March 6), is subject to approval under anti-trust statutes, but is expected to be finalized this month. In addition to the purchase price, an additional $35 million will be paid out if the company meets or exceeds certain performance thresholds over the next three to five years. Under the agreement, Jay-Z will remain in his role as chief creative officer and will continue to oversee all product development, marketing and licensing for the brand.

The Rocawear senior management team will join Iconix, and Jay’s partners Alex Bize and Norton Cher, will continue to run the operating company that is responsible for the manufacture of Rocawear apparel. “This is the largest acquisition Iconix has made and Rocawear is a brand that is increasing in market share and has extraordinary potential for growth, said Neil Cole, CEO of Iconix Brand Group. “The leadership team is already in place to fulfill our mission and we will maintain complete continuity within the business by having Jay and his team in charge of all product development, licensing and marketing. Jay and his partners in the operating company that manufactures all of the Rocawear men’s apparel, Alex Bize and Norton Cher, will become our licensee for the core business. Iconix will add talent and resources that I believe will help make Rocawear a billion dollar global brand. This acquisition will be transformative for Iconix in terms of its scale, the diversification it brings to our portfolio of brands as well as having someone as talented as Jay-Z joining our company and the many synergies that could bring.”

As part of the overall deal, Iconix will also enter into a separate agreement with Jay-Z to establish a new brand management and licensing company that will seek to acquire or develop new or existing brands across a broad range of categories. “Iconix is pioneering a new brand management model and by combining Rocawear with their platform, my team and I can focus on our strengths in design and lifestyle marketing,” Jay-Z remarked. “I’m also looking forward to working with Neil Cole and the Iconix organization on other brand development opportunities.” Rocawear is a leader in the lifestyle apparel category and has recorded annual retail sales of $700 million.

  • Big Chops

    1St Bitchez!

  • Big Chops

    By The Way H-A H-A H-A!!!!!!!!!!!!!

  • Ny TiLL Da EnD

    Fuck firstsayers…

  • MONEY AFFILIATED

    dame is going to be heated when he finds out, he sold his half a couple years ago for $30 million

  • NeckBone

    Jay Z has Officially Lost his Bigg Lip Mind!!!

  • The Originator

    Bullshit!!!!!!!!!!!!!!!!!

  • eyez

    Rocawear is dead! Nuff said.

  • Danny

    Fuck the R.O.C …ITS DIPSET BITCH!!!

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  • SANLEANDRO510

    Dame sold his for $30mil? OUCH!

  • r-o-c

    jay z got 2 b a billionaire after that! word

  • http://xxlmag.com TerrorTwinz 07

    Jay z is just to rich.He sucks at rapping now and just owns to much shit.He fucks beyonce and all that,yah Im hating cuz I bought his albums and clothes and damn it I wanna trade palces for a day!

  • thecoolguy

    damn kid thats alot of dough

  • Meka Soul

    dame lost.

  • Tank – Philly

    “I’m Hov the Hustler, I’m havin’ one Hell of a Run….”

  • jacquez
  • http://www.myspace.com/miclowrey Mic Lowrey

    Damn,

    I feel for my boy Dame though he sold for 30 million and now look, Hovito is gonna cash out at close to 70 million a few years later.

    Not ot mention Jay is going to start buying up all those little “Hood Brands” that is what he meant by other developments and brands, LRG lookout, shit he might buy Karl Kani, he is going to make his brand incredible though and Rocawear purple label jeans are nuts right now, but the funny thing is that you cant purchase Rocawear anywhere, middle America does not even have that many places to get Rocawear and now with Iconix the global reach of Rocawear will have them making an extreme amount of money I say three years from now with all the license and apparel that they will have from Lotions to entire Hotel Suites (If they are smart) to participating in more gift bags and sheet sets and all that, Rocawear will be out ranking Calvin Klein and Hilfiger in a matter of three years

  • http://curtispaul01sbcglobal.net cokilla

    do you jay, get that cake $204 million cash. my nigga$$$$$$$

  • http://www.myspace.com/soulasystem fred

    when you rich its easier to get more rich if you got a great team behind ya!this is the lesson you learn from all this be a husslah! instead of sitting in the classes go out and make moves….and cut out the phonies
    thats what Dame was …no matter how ya slice it dudes a Godzilla figure!

  • http://xxlmag.com shadythagreat

    DAMN JAY! I JUST HOPE U DO SOME “REAL” POSITIVE THINGS. I MEAN HAVING ALL THAT MONEY ON TOP OF MONEY IS RIDICULOUS.COME HOME JAY COME HOME. (TERRENCE HOWARD TALKING TO SKINNY BLACK)

  • killathesenutzz

    Danny…..how can you say anything ,if i recall kimmy jones said he would out sell jay as of right now jay has sold Released: November 21, 2006 2x Platinum (2million sold) Ninth studio album and kimmy has sold Released: November 7, 2006 400,000 cam sold Released: May 16, 2006 US Sales: 391,000 and thay came out before him,men lie ,women lie ,numbers dont….tell them niggas to holla back when they pockets grow up ..tha roc is balllllllin………..thats for that fig danny how don’t know nothing about real hip hop…think about it a whole album and only one hit,, ballin same for the rest of them fagots, one hit wonders, make a banging album and then maybe they can get back on a major label!!!! tha roc!!! excuse me thats money in the bank holla

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  • yung ceasa

    NeckBone Says:

    March 6th, 2007 at 1:28 pm
    Jay Z has Officially Lost his Bigg Lip Mind!!!

    ——–

    how when dude is makin way more money off of rocawear then he was before this deal.

  • Marq

    Congrats to any Blackman who is getting money !!

  • FRISCOFINEST

    fuck dipset bitch

  • LN

    He didn’t do for the money Jay and Iconix has bigger a plan in mind.

  • Big Lite

    Didn’t that bitch jimmy jones say Rocawear was the new FUBU? Dem FUBU niggaz ain’t never got 204 million out da gate with the opportunity to get 70 more. Face it….everytime dem pussies the dipset think they makin’ movez, Jay takes ah shit on the whole game. Now what’s fuckin’ wit dat?!

  • WHOA

    ALL YOU DUMB FUCKS!!!

    DAME PORK CHOP GORBACHAV PATCH HEAD ASS SOLD HIS PORTION…..PORTION OF THE ROC FOR 30 MILL. NOT ALL OF IT

    NOW FOR JAY Z COOL FILTER KING FACE LOOKING LIKE JOE CAMEL IS OFICIALLY SELLING OUT

    JUST LIKE FUBU NIGGAZ IS SELLING THEIR SHIT TO THE WHITE MAN

    ALL THEY GOING TO DO IS BREAK IT DOWN TO SMALLER COMPANIES SO NO MORE BLACK OWNED CLOTHING LINES CAN MAX OUT

    NEXT SEAN JOHN GOING TO SELL

  • Dade County 305

    i love 2 one of ours makin major moves. keep up the good work J & i hope our young brothas and young women follow this man lead. whoeva haitin on J need 2 grow up & take notes. niggaz talkin bout he cant spit no more & his last album flopped. that nigga j spit that GROWN up shit. u niggaz jus 2 damn dumb 2 respesct his flow. get money niggaz & quit all that fuckin haitin!!!!

  • stl

    Now thats BALLIN for all you Jay Hating clowns

  • jstreete

    1 can chase 1,000 but 2 can chase 10,000…..thats loosely quoted from the word of God, in Business when you make partnerships, your influence, market, and strengths GROW and your weaknesses are mitigated.

    jay got a good deal and the other company did too….its a healthy investment..Go Jigga…just come out with that CORPORATE TAKEOVER JOINT…bring it back for tha HUSTLAS

  • REESE

    WHOA Says:

    March 6th, 2007 at 10:17 pm
    ALL YOU DUMB FUCKS!!!

    DAME PORK CHOP GORBACHAV PATCH HEAD ASS SOLD HIS PORTION…..PORTION OF THE ROC FOR 30 MILL. NOT ALL OF IT

    NOW FOR JAY Z COOL FILTER KING FACE LOOKING LIKE JOE CAMEL IS OFICIALLY SELLING OUT

    JUST LIKE FUBU NIGGAZ IS SELLING THEIR SHIT TO THE WHITE MAN

    ALL THEY GOING TO DO IS BREAK IT DOWN TO SMALLER COMPANIES SO NO MORE BLACK OWNED CLOTHING LINES CAN MAX OUT

    NEXT SEAN JOHN GOING TO SELL
    ————————————–

    Yo “woah”, you genius. why would they break roc-c-wear down when its so successfull?????? you tellin’ me if u just spent 204 million dollars on a brand thats doing better than any one else and expected to pull in 700 million a year you would break it down???

  • derfla the hus’la

    I think this is like the fifth time Iam saying this….whenever jay is on the news it’s all about millions of dollars but when jim jones and camrone are on the news it’s all about they broke ass’s.

  • S.Fraze

    LOL

    ” YOU READY WHEN KINGDOM COME”
    “you ready when KINGDOM come”
    LOL LOL

    JAY-Z IS GOING TO TAKEOVER EVERYTHING THAT HAS TO DO WITH BLACK URBAN AND HIP-HOP IN ORDER TO CONTROLL THE MASSES. JAY-Z IS A MASIONIC MAN AND I DONT GIVE A DAMN IF EVEN HE READS THIS..JUST LOOK AT THAT DAMN DYNASTY SIGN LOL
    SO…YOU READY WHEN KINGDOM COME???
    LOL LOL YOUR ALL SHEEP..DONT WORRY 2 MUCH THOUGH THE TRUTH WILL BE “SELF-EVIDENT” SOON…LOL
    JAY-Z IS CONNECTED TO HIGH RANKING MASONS THAT ARE BLACK..VARIOUS CEO’S AND ACTORS WHO ARE ALL I REPEAT “ALL” IN THE SAME CIRCLE…NAS IS JUST NOW COMING INTO THIS CIRCLE..THE BILL COSBY OPRAH, SIDNEY P..CIRCLE .ALL WHO ARE MEMBERS OF SOCIETYS WHICH ALL DEAL WITH THE “HIDDEN MYSTERIES” WHICH U FIND ON THE BACK OF EACH DOLLAR BILL…MONEY MONEY MONEY WHO DO U TRUST..REMEMBER THEM PICS WITH JAY-Z AND BILL CLINTON AT THE WHITE HOUSE? REMEMBER:”TOTE GUNS TO THE GRAMMYS POP BOTTLES ON THE WHITE HOUSE LAWN” LINE? REMEMBER JAY-Z IS NOT JUST IN AMERICA ANYMORE HE IS WORLDWIDE PROMOTING THE AGENDA THREW HIS “GREAT” MUSIC AND TOURING AND HAVING THE YOUNG EMBRACE HIS DYNASTY SIGN HIS WAY OF THINKING AND THE AGENDA OF THE “ORDER”. WHAT U HAVE TO UNDERSTAND IS THAT MUSIC THAT COMES OUT NOW DICTATES WHAT PEOPLE WILL DO HOW THEY WILL ACT AND WHAT WILL BE THE THINKING OF THE YOUNG THREW OUT THE WORLD NOW.. NOT JUST IN THE HOODS BUT EVERYWHERE IT HAS EFFECT. REMEMBER THIS ALSO PEOPLE MAY NOT BUY THE RECORDS BUT MILLIONS UPON MILLIONS HEAR THE SONGS WHICH EFFECT THEM IN A CERTAIN LEVEL. JAY-Z ,DR.DRE,JERMANI DUPRI,AND AMONG OTHERS ALL ARE TAPPED INTO THE “ORDER” EITHER KNOWING OR NOT KNOWING. HIP-HOP IS NOT THE SAME IT WAS AND THE HOODS ARE NOT AS VIOLENT AS THE WERE IN THE 80′S OR THE 70′S OR THE 90′S.DONT GET ME WRONG THERE IS STILL MURDER RAPE DRUGS AND POVERITY AND THERE WILL ALWAYS BE BUT THE EXTENT IT USE TO BE IS GONE AND A HUGE PUSH ON THAT IS IN THE THINKING MUSIC PUTS INTO THE MINDS OF THE MASSES AND THAT IS 1 GOOD REASON U SAY BUT AT THE SAME TIME IT CAN BE USED TO CONTROL ACTIONS AND BEHAVIOR THREW WHAT IS “COOL OR NOT” WHAT IS FLY AND WHAT IS LAME U ALREADY KNOW WHAT I MEAN. NOW JAY-Z IS EITHER GOING TO FIGHT AGAINST THE ORDER WHICH I DOUBT OR HE IS JUST ANOTHER TOOL WHICH IS BEING USED TO CONTROL WHAT WE THINK OR DO IN THE MINDS OF YOUNG FOLK..NOT JAY-Z PERSAY BUT CLOTHING OTHER RAPPERS AND SINGERS THE SONGS THAT COME OUT..U STILL DONT BELIEVE ME..THEN TELL ME WHY THE HELL ARE THERE PITCHFORKS IN RIANNAS VIDEO FOR s.o.S OR WHAT EVER ONE SHE WAS ON THE BEACH JUST LOOK AND YOULL SEE SYMBOLS OF THE “ORDER” JAY-Z DYNATSY SIGN FORMS THE SAME TRIANGLE U SEE ON THE BACK OF YOUR DOLLAR BILL..THE NAME ROC-A-FELLA FROM ROCEFELLER..THE FAMOUS FAMILY WHO OWNS GE CHASE BANK NBC ABC CBS PBS WHO HAS THE STATUE OF PERMETHEUS IN FRONT OF “ROCEFELLER PLAZA” IN NY (PERMETHEUS IS A GREEK GOD WHO IN GREEK MYTHS STOLE FIRE FROM THE GODS AND GAVE IT TO MAN TO USE IE. SATAN IN THE GARDEN OF GETTING EVE TO EAT OF THE FRUIT AND THUS TO ADAM EATING THUS GIVING THE “FIRE OF THE GODS” WHICH IS KNOWLEDGE TO MAN..U GET IT?) AND THIS STATUE U SEE ON NBC EVERY MORNING NO MATTER IF YOUR IN NY OR GA..ITS THE GOLD STATUE…JUST LOOK IT UP IF U DONT BELEIVE ME…LOL FOR REAL..GO LOOK IT UP!!!
    SO JAY-Z SELLS FOR 204 MILL ON 3/6/2007 HUH LOL THE BOY HAS UPED HIS ANTIE AND WHY YALL DONT SEE IT HE ALREADY KNOWS ABOUT THIS WORLD AND WHO ARE IN IT AND WHO RUN IT AND THAT 106 AND PART IS OWNED BY JEWISH MEN LOL LOL HAHA EVEN MTV HAS SYMBOLS JUST LOOK AT THE TWO HEADED DOG WITH A CROWN AT THE TOP..IT IS SUPPOSE TO MEAN TWO GRIFFENS PROTECTING THE KING..(GRIFFENS BEING CHARRIOTS FOR THE SUN-GOD…JUST LOOK IT UP NIGGA LOL)IM TELLIN U …ITS DEEP NIGGAS…ITS DEEP NIGGAS LOL LOL
    SO LIKE I SAID BEFORE NIGGA…….
    ….YOU READY WHEN KINGDOM COME????

    YOU THINK ITS JUST AN ALBUM HA!
    YOU THINK ITS JUST A SONG HA-HA!
    JAY-Z IS ILLUMINATI…AT THE VERY VERY VERY BOTTOM HES NOT A PRIME MEMBER BUT A MEMBER NON THE LESS

    ILLUMINATI MEANS ENLIGHTINED ONES
    REMEMER ON THE SONG “KINGDOM COME:
    “”NOW IM SO ENLIGHTINED I MIGHT GLOW IN THE DARK”" LOL LOL U THINK IM LIE’N NIGGAS HAHAHA U THINK THIS IS FAKE MY NIGGAS HAHAHA DONT MATTER ITS ALREADY TOO LATER MY NIGGAS….
    SO GET READY….
    WHEN KINGDOM COME….
    YOU READY WHEN KINGDOM COME….
    IM READY WHEN KINGDOM COME….
    ….THE REVOLUTION WILL NOT BE TELEVISED..IT WILL BE WORLDWIDE…!!
    -A YOUNG BLACK LEADER

  • KLASSICK ERA

    “In 18 months, 80 million more, now add that number up with the one i said before, you are now looking at one smart black boy”

    “Rocawear 80 mil in like 18 months, you can bullshit and rap if ya want MuthaFucka!!”

  • R.O.C

    I” sell ice in the winter,i’m a hustler baby ,i sell fire in hell!”(u don’t know blueprint 1 jay-z)

  • old skool

    s.fraze..
    dont speak on speculative masonry and the order if you havent done the math .. much like the all seeing eye on the dollar, we are always wacthing…real talk

  • that boy dizz

    let yo boy get a mill

  • bron

    Damn he killing it. Ballin!!!!!!!!!!! “First I had the streets, then I had the charts. First I had they ears, now I have they hearts”! He diid it on all levels and mastered it. You can’t front on that. If your a hater or not you got to respect it. “And even if u hated it you got to rock it in your wheels”. Especcially if your a go-getter via the streets or corporate world or your own means of hustlin you gotta respect the boul.Just go listen to “One million 2 million 3 million 4.”

  • WHOA

    REESE U DUMB FUCK

    THATS WHAT HAPPEN TO FUBU. IT WAS THE LEADING URBAN BRAND IN 2001-02

    UNTIL IT WAS BOUGHT OUT AND BROKEN DOWN

    DO YOU SEE FUBU ON THE SHELVES?

    FUCK NO FUCK BOY

    THE SAME HAPPENING TO KARL KANI

    HE SELLIN OVER SEAS AND THATS IT

  • Knowledge Speaks

    Damn, Damn should have held on to his share. $204 million???? IN CASH?? You can pour that into a pool and swim in it.

  • S.Fraze

    : To old skool…

    shut up nigga..it dont matter who watchin and if u dont believe me then look it up u dumb coon nigga..look up all i said u dumb coon…always watchin who??? nigga im right here come get me nigga lol u think they care about somebody like me nigga? hahaha tell them masons come kill a real nigga..lol come to JER-Z and KILL A REAL NIGGA!!!
    Bang Bang David Icke Gang HAHAHA HAHA
    LOL…MANLEY P. HALL GANG LOL HAHAHA
    Fuck an Albert Pike Nigga
    Who Speak the Truth NIGGA?!?!…
    -a young black leader

  • S.Fraze

    old skool Says:

    March 7th, 2007 at 10:37 am
    s.fraze..
    dont speak on speculative masonry and the order if you havent done the math .. much like the all seeing eye on the dollar, we are always wacthing…real talk

    Done the math nigga….yeah i did do the math it it adds up to 33* nigga hahaha..Nigga pleaase Masons are real Hollow earth is real just like 2012 is real just like jay-z is a mason just like ur a pussy haha..real niggas speak real shit..and ur a pussy nigga fuck Freemasons fuck david rocefeller fuck baron de rothschild fuck the astors the li’s the russels the bundys the oppenhimers and all them other rich mason 13 blood line fucks..if YOU or THEY dont like it then come kill me nigga come KILL A REAL NIGGA!!
    You a Punk Freemason dick suckin coon
    Bitch as nigga fuck u and what u stand 4…Come kill a REAL NIGGA…or speak Truth.
    Fuck exxon fuck chrystler, fuck the washington monument fuck the statue of liberty fuck columbia pictures fuck tristar pictures fuck paramount pictures fuck the “district of columbia” fuck coloumbus the “branch bearer” as a whole..and fuck jay-z with his masons ass ways but i love the nigga music i cant front nigga always had some nice shit…anyways fuck the vatican with ta egyptian oblisk in the middle of it lol aint that some shit fuck abc nbc cbs and pbs ,bet and mtv if they aint about the truth….Hear the words of a real nigga….get ready for when kingdom come..2012…
    -a young black leader

  • 2012

    S.Fraze

    ^^

    Man it’s good to see a nigga who sees it!!!!And if you think this nigga is talking bullshit you are bullshit!!!cause like he said….look that shit up…read the books about it…and if you then still think it’s bullshit you just don’t wanna face the facts…But a lot of eyes will open 27 dec 2012…and like s.fraze said…if you don’t like it…fuck you and come kill me nigga…come kill a real nigga…

  • DntH8Me

    S.Fraze , nice to see that every man is blind. I must admit though your vision is greater than mine—I’m still trying to see through the Bush’s though :)

  • 3thirteen

    If Jim Jones BALLIN’!!! Jay
    s COACHIN’. Get cha $$$ Brooklyn!

  • REESE

    HOL UP “WOAH” U CALLIN ME A DUMB FU*K? HOW DUMB U THINK JAY AND THE REST OF THE INVESTORS ARE? DNT U THINK THEY KNOW THAT ALREADY? U ACT LIKE THEY MAKE DISSICIONS ON BUSSINESSES WORTH WELL OVER A HALF-BILLION DOLLARS OVER NIGHT! AND EVEN SO…..FUBU, KARL KANI, & ROC-A-WEAR ARE TOTALLY DIFFERENT ENTITIES! THERE’S NO WAY YOU CAN COMPARE THEM TO ROC-A-WEAR OR ITS SUCCESS. WHAT KIND OF BUSSINESS MAN WOULD YOU BE IF U MADE 700 MILLION DOLLAR DECISSIONS FOR YOUR COMPANNY SOLELY BASED ON TWO COMPANYS THAT HAVE ABSOLUTELY NOTHING TO DO WITH YOUR OWN.——-OK, BUT I’M THE DUMB FU*K.

  • old skool

    S. fraze

    yes son…you did the math…added 2+2 and came up with 3…one number short…much like your flawed logic and facts…your signature is young black leader, yet you use the term nigga and coon, a true reflection of your self hate and underdeveloped mind…leader??? what is the name of your organization? who are your followers? perhaps the many voices in your mind? dont allow your overinflated sense of self worth coupled with a poor education, and a lack a parental support in you upbringing cause me to intellectually dismantle you son…

  • BLAZE

    shit….

    jayz doin it BIG damn…

    poor dame to.. got 30 mil shit jay is gnona get 100+

    dame made a poor choice.. wtf has he been doing latley?

  • J.R.O.

    Cue in the Jim catchphrase now.

    See, The ROC is still on top of things. Maybe not selling a bunch of records, (besides Jay and Kanye) but with Jay making moves like these, they still got shit on lock.

    No matter what these lames say.