Kendrick Lamar and Shaq Shop for Soap in New American Express Commercial
In the brief clips, the Compton rapper and the Hall of Fame center visit Los Angeles-area soap store, Soaptopia. Throughout the commercials, K. Dot and the Big Aristotle peruse the various scents, crack jokes, and get their own soaps called “Luscious Lamar Bar” and “Shea Butter Shaq.” Kendrick and Shaq, both superstars in their respective fields, seem to have a natural chemistry, which makes them the perfect fit for the American Express advertisement.
Lamar and O'Neal teamed up for three total commercials. You can view all of them above and below. The ad campaign is part of American Express' Shop Small® for 2X Rewards offer, which encourages card members to shop at small businesses now through end of 2016. Stay tuned for the rest of the hilarious commercial series, which will feature Shaq with some of his other celebrity friends.
Shaq speaks with Business Wire about the partnership with American Express. “As a Card Member since 1992, American Express has been a part of my life from when I began my NBA career to today,” O’Neal says. “I am excited to partner with such an internationally respected brand that has supported small businesses for more than 25 years. As a businessman myself, I understand how important it is for our communities to Shop Small and have a personal stake in supporting American Express’ 2X Rewards campaign.”
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