Reebok

Back in April, Reebok announced their partnership with West Coast rapper Kendrick Lamar through their "Be Ventilated" campaign, which focused on the newly rereleased Reebok Ventilator silhouette. After the success of the campaign, Reebok and Kendrick will now try to capitalize on a collaborative Ventilator that fuses the story of Kendrick with Reebok's aesthetics...

One of the most coveted sneakers from Shaq's Reebok line will be making another comeback this year, but with an updated retro touch. The Reebok Pump Shaqnosis will be returning in a mid-cut iteration that will feature a Phoniex Suns colorway on the accents and upper of the sneaker...

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Can't knock the hustle. 50 Cent continues to make waves in the business world and Fortune is reporting that the entrepreneur has inked partnership deals with Marvel Comics and Reebok to sell co-branded SMS headphones. The new deal adds to SMS's already impressive partner list that includes Walt Disney Parks and Resorts, Lucasfilm's Star Wars and Intel...