NBA

Chris Paul shows off his "Gamma Blue" Jordan CP3 VII 'Argyle' iD while Jared Sullinger debuts the new Air Jordan XX8 "Bamboo," and Kevin Durant sports his new Nike KD VI "Aunt Pearl." Check out the new sneakers and the rest of the best sneakers on the NBA court this week...

This week on the NBA court the Air Jordan XI Space Jam made an appearance along with LeBron showcasing his new Fairfax colorway for the Nike LeBron 11. Nick Young continues to support Kobe in his absence and wears another colorway of the Kobe 8...

adidas has released the latest colorway for the Crazy 8. The purple and teal adidas Crazy 8 "Bahia Mint" serves as a reminder that Kobe Bryant was originally a Charlotte Hornet. Before being traded to the Lakers the Charlotte Hornets drafted the young super star in '96 with the 13th pick...

This week in the NBA, Boston pays homage to Paul Pierce for his years of memories, LeBron James and Kevin Durant face off, and Carmelo Anthony scores a career-high 62 points. On the court we've seen a few exclusive "Award Season" sneakers from adidas and Under Armour, along with some Jordans that slipped our minds in the Air Jordan XIII Maize and Air Jordan XVII College Blue...

Nike reveals the NOLA Gumbo League collection in anticipation of the NBA All-Star weekend, which is less than a month away. The collection consists of new color-ways for Nike's biggest NBA athletes and their latest sneaker. Kevin Durant, LeBron James and Kobe Bryant have all been given a new Louisiana-inspired sneaker...

With Black History Month coming up many of the NBA's athletes were sporting commemorative sneakers from different brands. Nike and Jordan made sneakers exclusively for the players with an all-purple silhouette in respect for the month. Among the sea of purple were the new Nike Kobe 9 Elite sneakers being debuted by Laker Nick Young...

Showcasing their athletic skills while sporting their favorite sneakers to ball in, these NBA players had the best sneakers on the NBA court this week. Dropping buckets while scoring style points, these players had on many of the sneakers you see on the street today...

With the NBA season in full swing, the road to the championship has begun. The NBA and hip-hop are joined by the hip. Have you ever wondered what songs your favorite NBA player listens to? Well here it is. The NBA sent over a list to XXL where they collected a list from a variety of players from Atlanta Hawks, Cleveland Cavaliers, Miami Heat, Milwaukee Bucks, Minnesota Timberwolves, Portland Trai

Sean "Diddy" Combs just keeps on winning. CIROC Ultra Premium Vodka and the National Basketball Association (NBA) announced a multiyear marketing agreement today. The campaign will be called "The Toast of the NBA." Led by Sean Combs, CIROC will lead the charge on responsible drinking with NBA fans nationwide. This ann...

How completely awesome and random this is. Ghostface Killah links up with Los Angeles Clippers' all-star point guard, Chris Paul, in Jordan Brand’s latest ad campaign. The video above shows Ghostface sitting in a dark room relaxing until he gets a call from CP3. "Riq...

Finally, the NBA's Toronto Raptors and Drake linked up for what could be a beautiful business relationship. Drizzy will solidify his ties to his beloved hometown, becoming the Raptors' official Global Ambassador and consultant as the team prepares to rebrand for its 2014-15 season...

NBA superstar, All-NBA point guard from the San Antonio Spurs will retire from hip-hop today. In 2007, Parker dropped a self-titled French rap project which boasted singles such as "Balance-tois," "Premier Love," and "Top of the Game." In a...