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Cipha Sounds And Alicia Keys Have An Improv TV Show In The Works

The last few months have sparked major changes for the historic NYC hip-hop radio station, Hot 97. After Angie Martinez left back in June to join competing station, Power 105, one by one some of Hot's biggest names have also ventured off to start fresh somewhere else...

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Getty Images
Getty Images
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Swizz Beatz’s Hires Kid ‘n Play To Perform At Alicia Keys’ Birthday Party

Swizz Beatz gets Kid 'n Play to perform at the House Party-themed birthday shindig he threw for his wife's birthday. Not only was Kid 'n Play there for Alicia Keys' fiesta...

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Getty Images
Getty Images
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Swizz Beatz And Alicia Keys Welcome Second Son

Earlier today, Reebok, known for signing some of the most elite sports athletes in the world, broke news of its latest partnership with hip-hop artist Kendrick Lamar. The sportswear brand known for signing popular athletes like Shaquille O' Neal, Allen Iverson, Floyd Mayweather Jr. and more, has continued to maintain its status as one of the main competitors to Nike and adidas, and with the recent announcement of their partnership with Kendrick, Reebok looks to close the gap between their sportswear rivals. 

In 2003, Reebok became the first brand to sign a non-sports athlete to a shoe deal when they partnered up with Jay Z for the S.Carter shoe. The brand has also teamed up in the past with the likes of 50 Cent, Tyga, Swizz beatz and more. The partnership Kendrick signed with Reebok  will inspire and empower youth to become their best selves through programs and is designed to provide a positive alternative to the streets. The deal will also include a line of Reebok sneakers that will be designed by Kendrick and be released in the fall of 2015.

With today's breaking news, we take a look back at some of the biggest names that have partnered up with Reebok.
Earlier today, Reebok, known for signing some of the most elite sports athletes in the world, broke news of its latest partnership with hip-hop artist Kendrick Lamar. The sportswear brand known for signing popular athletes like Shaquille O' Neal, Allen Iverson, Floyd Mayweather Jr. and more, has continued to maintain its status as one of the main competitors to Nike and adidas, and with the recent announcement of their partnership with Kendrick, Reebok looks to close the gap between their sportswear rivals. In 2003, Reebok became the first brand to sign a non-sports athlete to a shoe deal when they partnered up with Jay Z for the S.Carter shoe. The brand has also teamed up in the past with the likes of 50 Cent, Tyga, Swizz beatz and more. The partnership Kendrick signed with Reebok will inspire and empower youth to become their best selves through programs and is designed to provide a positive alternative to the streets. The deal will also include a line of Reebok sneakers that will be designed by Kendrick and be released in the fall of 2015. With today's breaking news, we take a look back at some of the biggest names that have partnered up with Reebok.
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10 Notable Athletes And Celebrities Who Have Partnered With Reebok

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Kendrick Lamar - Photo by Ryan Gaines
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All The New Music Kendrick Lamar’s Released So Far

Kendrick Lamar has been pretty quiet about the details to his sophomore LP, but it hasn’t stopped him from putting out cold verses. Since getting snubbed at the Grammys in January by Macklemore,  K...

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Photo By: Krystal Perkins
Photo By: Krystal Perkins
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Jay Z Surprises Fans By Performing With Beyoncé At Global Citizen Festival

Photos By: Krystal Perkins

The Global Citizen Festival took place this weekend (Sept. 27) on the Great Lawn in New York’s Central Park...

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Alicia Keys Throws Husband Swizz Beatz A “Coming To America”-Themed Birthday Party

Swizz Beatz made sure his 35th birthday was celebrated in style. Besides the crazy expensive brooch he was rocking last night, Swizz shared the special occasion with DMX, his wife Alicia Keys, and many more close friends...

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Category: News Tags: , ,
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Best Hip-Hop Instagrams Of The Day

Want to know what went down today on Instagram? Scroll through.

4th Annual Bronx Charter School For The Arts Art Auction Fundraiser
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Swizz Beatz And Alicia Keys Are Having Another Baby

What's a perfect way to celebrate your four-year wedding anniversary? By telling the whole world you have another baby on the way. Swizz Beatz revealed on Instagram yesterday that he and his wife, Alicia Keys, are expecting their second child...

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Category: News Tags: ,
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Hip-Hop’s 8 Biggest Weddings

With Kim and Kanye set to tie the knot any day now, XXL could not help but think of all the great hip-hop weddings that have come before...

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