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Yung Joc

yungjoc.jpgBelieve it or not, “hustlin’” used to actually mean selling drugs. Today, it’s just a motivational term rappers arbitrarily toss around. This shift in definition explains why College Park’s crossover king, Yung Joc, with his deep, singsongy flow and mind-numbingly catchy hooks, can feel comfortable naming his sophomore set Hustlenomics. After enjoying the spoils of his platinum-selling debut, New Joc City, and getting Tom Cruise to do the motorcycle dance, Joc splits his follow-up between the pop life and half-hearted assertions of his street cred.

The cartoonish Don Vito–produced lead single, “Coffee Shop,” a song about hustlin’ “by any means,” is Joc’s most whimsical kiddie pop yet, thanks to a tongue-in-cheek disclaimer: “Hey, kids, don’t do drugs!” Unfortunately, the Block boy can’t resist trying to play with the big boys on tracks like the predictably menacing “Cut Throat” (featuring The Game and Jim Jones) and the title track, where he deals almost exclusively in drug clichés. Despite his hollow criminal threats, the best defense of Joc’s credibility comes with a lighthearted wink and a smile on the Cool & Dre–produced synth swirl “Play Your Cards” (“I’m sure a lot of niggas wish this life was yours/But since it ain’t, y’all niggas said I can’t/You laughed about my dance, and I walked it out the bank”).

While the painfully formulaic sex tale “Living the Life” oozes unforgivable punch lines (“Call me freaky Jason/Get to stabbin’, man”), Hustlenomics is still replete with irresistible pop. Take the psychedelic club anthem “Bottle Poppin’,” which features Joc and Gorilla Zoe harmonizing with Don P.’s dark melody. “B.Y.O.B.” finds Yung J channeling Lil Wayne’s enunciated flow over the Neptunes’ screeching drum pattern, and on the breezy “Pak Man,” he cleverly trades bars with his helium-voiced inner thug.

Despite his limitations, Joc squeezes by with hip-pop concoctions that make listeners simultaneously bob and shake their heads. Maybe he’s a hustler after all. —BRENDAN FREDERICK


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  • jg420

    This pop shit is garbage. Yung joc = straght coon music

    • Malinika

      Hay dont send that to my cousen that please

  • Dan98

    Joc sucks balls, he can’t rap for shit, deserved a medium


    Even if he gotta S rating i still think he got too much


    I agree deserved a M if not a S. i usually have no problem with the southern drawl differences, but when did CAN’T ever rhyme with BANK. I can PICTURE IT BEING SAID, BUT COME ON you at least have to try rhyming words.

  • caesar

    like Jay said on Funk Flex i think we need a board cus this is unacceptable garbage.

  • TrueTalk83

    I can’t front, the boy gotta a mean pitch……But his shit deserves A EXTRA SMEDIUM!!!!!!!! And that’s True Talking!!!!!

  • Hooodz

    thats shit was real lame his new joc city was better than this this nigga suck

  • Hooodz

    thats shit was real lame his new joc city was better than this this nigga suck

  • http://www.xxlmagazine.com INCOGNEGRO


  • Trizzle

    i’d give it a extra smedium too like kanyes shirts

  • Freudian Nightmare

    I swear man, by the font they used, the shirt that says “fresh daddy”, the chain, and something about the placing and slant of the artist/album name says 80′s. I could totally picture this album art on a cassette lol At least that’s funny, the music is another story. I d/l the whole cd…..NOT WORTH ANY MONEY. This should be a M at best. Bottle popping is all right though.

  • http://360.yahoo.com/deshawn772004 Federal Ranga

    I think the shirt says Fresh 2 Death. But hey, it’s still to tight on him. Give Kanye his shit back!!!

  • Cassadean

    Well, Diddy and Block are about to drop him. Not only is his music trash, but they didn’t even show that nigga know support. I think they was just setting Zoe to take over his place. I might see Joc in College Park later this week, maybe this weekend.

  • http://myspace.com/bizcashovaeverythang tha biz

    joc is a fuckin croon. ha da fuck did he even get signed what a asshole he is. he do b fresh dan a hoe in his videos tho i give em dat much.

  • Cortez Ali

    He is trash along wit the rest of the south

  • southern slangg

    he deserved XXL!

  • Malinika

    for get thoes hatters out there