Letter From the Editor: Detox Is Really Gonna Drop


Yes, we have Dr. Dre on the cover this issue, and Detox is coming. No, I definitely did not think we would get Dre this month, because he rarely does press, and it’s just a whole other ball game when you’re dealing with a star of such legendary status.

With most true ultrasuperstars, it’s close to impossible to get anything done, ’cause there are usually too many chefs in the kitchen, between the publicists, the managers and the personal assistants, making it hard to pull anything off or make any decisions. The thing about having Dr. Dre on the cover is, even though we thought it was a long shot, it was actually perfect timing. The Doc has finally decided, after 11-plus years of waiting, that his opus Detox is really gonna drop in the first quarter of 2011. For real. Hip-hop needs Detox right now. It’s coming from a legend, following up a classic. This is gonna be something special. Dre’s 2001 came out in 1999. I started at XXL in 1998. So, basically, almost my whole time here I’ve been waiting for Detox to come out. Okay, so technically it was announced in 2002 for the first time, but you’re kinda anticipating an artist’s next album even when they have a new release out, so it’s been basically 11 years, and The Good Doctor decided to announce his return exclusively with us. How great! A big thank you to Dre’s publicist Lori Earl, who made everything go so smooth—it seemed too good to be true. But Lori’s a pro, and that’s what pros do. Quite often, an überstar will have a team that’s just so frustrating to work with. It’s like they have the same ego as the artist, even though their level of accomplishment and fan base are drastically different. Ha! This makes things no fun, and actually more of a fight from the start. It becomes a bit more than wrestling.

But I digress. None of this was the case this month, and what a breath of fresh air it was to have the only battle be actually shipping the magazine (that was an epic-sized one this month, for some reason). Thank God we’re on our double issue, ’cause we need some rejuvenation time. We have the XXLMag.com relaunch, which we’re extremely excited about, but it took a lot of work. Many thanks to Stephen De’Andrea, Lisa Case and the Harris Web team for making a dope new website for us. Y’all have to go check it out and read some of our Dr. Dre story and the outtakes. Let us know what you think (@VSattenXXL).

But back to the mag… This issue kind of turned into a producers’ special, in a way, where we just happen to have some stories on beatmakers who had big years. First, of course, there’s Dre, but then we caught up with Swizz Beatz, who, right under our hip-hop schnoz, seems to be taking himself into a new status of hip-hop success. Then there is teen sensation Lex Luger, the new sound of the South, who dominated 2010. I love that Lex is 19 and his real name is Lexus and he made the beats in his mom’s house! Lastly, we reviewed Kanye West’s album My Beautiful Dark Twisted Fantasy, and we have given Kanye his third XXL. Now, anyone who knows me knows I am not the biggest KW fan by any means, but the album is very strong, some of it light-years away from what other folks are doing now. And whether you like Kanye as a person or not, his Fantasy is pretty fantastic.
(I can’t believe that’s me talking about Kanye West.)

Also in the issue, we have stories about that monster Nicki Minaj, plus her former manager, Waka’s mom, Deb. We examine the status and power of hip-hop radio today and explore the pop-rap phenomenon that is alive, kicking and making money.

We have some time off before the next issue, but that doesn’t mean you can’t get hip-hop every day from us. Just check out XXLMag.com to keep in touch with hip-hop on a higher level. Get ready for next month. We’re working on something special. Then we got the Freshmen issue, and y’all know how that goes. We got a list. It’s not filled, but we know some names we are feeling already… You do, too.

Smoke some, toke some,

Vanessa Satten

  • Pingback: Table of Contents December/January 2011 | XXL Magazine

  • http://www.youtube.com/watch?v=USnvVJThdk0 these posts are racist

    “…yo Dre, stick to producin’”.

    Dre can’t rap…want real rap? Click my name. XXL, why don’t you promote cats on the ground, i.e. me?

  • http://www.youtube.com/watch?v=SZgwi-EgRRU these posts are racist

    This is the REAL TPAR.

    I did not post the above comment. While it does link to my track, I didn’t drop that comment.

    I have nothing but love for Dre…Been a fan since day one…

    Can’t wait for Detox.

  • OG Matt Herbz

    It’s about damn time. Dre’s grandkids are probably wondering when the fuck grandpa’s going to hit their generation with a new slew of smoke’em’up joints. Then again, they’re probably just wishing the old man would keel over and die so they can get their cut of the will money. Fuckin’ old geezer…

    –OG Matt Herbz–

  • star struck

    please do more stories about lil boosie. i liked your article about how no one even cares anymore. i want to see high publicity for boosie because if you give all this attention to shyne at least give some to a rapper who can still rap. free boosie. rip mac dre

  • Mutada Mullah Atari

    The expectations for this album are so high that no matter what he delivers the haters will not like it. They will call him overrated, proceed to compare him to any plethora of no longer relevant producers from the 90’s, you know the comments “the no longer relevant “boom bap” producer is better than Dre”. Or they’ll say he has not grown and his tracks sound the same, they will name off the ghost producers the Mel Man’s, Scott Stortch’s, Neff-U’s, Mr. Porter’s, Michael Elizondo’s and the others. They’ll download an MP3 version of the album a week or so before it comes out. Play it on their cheap car speakers and ear buds and dismiss it as “too west coast” or deride it because it’s not full of twitching triple time Timbaland’esqe hi-hats, decaying 808 snares, tuned 808 kicks and of course the arpegiators. And of course all of the “rappers” and “pro-dew-sirs” who have meticulously collected, all of Dre’s drums from the Chronic 2001 instrumentals or the less industrious ones who are too lazy and just down load the latest “Dr. Dre Drums Pack” from the internet, will compare their own lackluster, unmixed, un-mastered “renditions” of Dre’s sound of last decade and will surmise that “I can do Dre beats too”. Lets not forget the rappers… Because of course now they have “FL Studio”, “Nuendo 3″ or “Logic” and “Pro Tools”… so of course the people who were once fans will, just disregard his contribution because “they only listen to their own shit”
    Dre thanks for putting out this album, and all of the other classics. Been listening to your shit since Easy-Duz-It and always have appreciated what you do. Fuck the haters.

  • Jay Cole

    LMAO @ “Mutada Mullah Atari”

    I co-sign everything u said lol

  • Marko

    HE’S TO OLD!

  • http://www.hiphopislife.blogspot.com The Analyzt

    All I can say is, been waiting for this album for too long. Bout time!

  • Reddiamondy

    TO: Dre

    It’s still amazing how you can come out after all these years claiming all is good on your side of the tracks. Especially after the after mess of all the tracks and souls of others you stole from. The fact still remains that you old man are full of a lack of talent and plenty of ego. The True Homies track on YouTube tells the real story.Listen up and Bow Down Dre, time to take the mask off homie! Detox ? LOL

  • @24kLiLCoE

    My music been featured on The Game, Hawthorne, One Tree Hill, Boston Legal & CSI Miami… LiL CoE

  • http://allhiphop.com White Mike

    First off, why have i been subscribed for 4 years if i can read the mag for free online? Now i wanted to ask VS why and how the Kanye album got a XXL? The album was solid but definitley not the classic that deserves a XXL rating. Your rate scale is suspect at best and i think your publications would do much better with I, reviewing and rateing the albums. Think about it. Hit me back, just a chat…..