Family Reunion

So Dipset is back huh? Earlier this week a promotional video featuring Cam’ron, Jim Jones, Juelz Santana and Freekey Zekey hit the net. And though there were pictures that leaked two weeks ago, watching the footage made me feel like this Dipset reunion is really going down (no basement). But I should probably wait until the first song leaks before I start getting my hopes up. It’s fucked up to say that one song will make or break this whole project, but for me, that initial joint will hint at whether this reunion is built on a real camaraderie or if it’s just business.

Back in the early 2000s so much of Dipset’s chemistry was built on their close-knit relationship with each other and the fact that they were the industry underdogs. First there was Cam’s beef at Epic Records, which led to him going to Roc-A-Fella. Then there was Cam’s beef at Roc-A-Fella, which led to the Diplomats becoming the Roc’s redheaded stepchildren. Then there was the beef with Nas, and probably a few more rap skirmishes that I’m forgetting. And with 50 Cent’s G-Unit crew being NY’s premier street-rap clique, the Dips had a lot to prove. Despite it all, there was a time when the Diplomat sound was inescapable and it didn’t matter if the rap industry didn’t fuck with them, because the streets did.

Back then, Cam, Jim and Juelz— they all needed each other. And even if there were internal tiffs that the public wasn’t privy too, they all unified and fought against an industry that seemingly shut doors on them at every turn. In 2010, after about three or four years on the outs, can Dipset recapture that feeling? From a business standpoint a new Diplomats album is a no-brainer (even considering the industry’s current sales slump). I’m pretty sure every label imaginable is lined up to take a crack at releasing the project— though I’m not sure where each member’s individual contracts leaves things. But if this reunion is built purely on dollars and cents, it may not work.

I’m a natural optimist— my glass is always half-full. So in my mind Cam and Jim have already had a couple of sit-downs and worked out there problems. Wishful thinking, I know. More than a Dipset record, what the fans actually need is that Dipset energy— that us-against-the-world type vibe that they embodied when they first broke-through. If Jim and Cam can work it out— who knows, maybe there is hope for Jay and Dame… on second thought, nah. — Rob Markman, Deputy Editor

  • skeep

    They have to be some of the worst rappers ever.

  • http://Pierzy11@gmail.com Pierzy

    Yeah I never got caught up in the DipSet hype. I thought their beats carried them.

    But, all in all, I’d rather see a crew stay together than to bicker and beef for no good reason so I hope it works for them.

    • http://www.emcdl.com EmCDL

      same here, the raps were always wack to me but the beats stayed knocking.

  • MR. UNDI$PUTED THE MOGUL

    I’VE BEEN A FAN OF CAM’S SINCE HIS 1ST CD “CONFESSIONS OF FIRE”. HE DOESN’T NEED THOSE TRAITORS. I KNOW NEW YORK ACTS LIKE THEY NEED THE DIPLOMATS BACK TOGETHER, BUT BE HONEST WITH YOUR SELF. HIP HOP IS FROM THE STREETS & RAP CAN BE LIKE ONE BIG COMPETITION. IF YOUR BOYS NOT ONLY DIDN’T STAND WITH YOU BUT TURNED ON YOU DURING THE MIDDLE OF SOME STREET ISH, WOULD YOU EVER SPEAK TO THEM AGAIN? HELL NO, YOU’D LOOK AT THEM AS MORTAL ENEMIES. 50 CENT FLAT OUT SAID CAM HAS BEEN DEMOTED HE NO LONGER WAS BOSS OF DIPSET. WHEN THEY BOTH WERE MAKING DISS SONGS & VIDEO’S YOU NEVER SAW JIM OR JUELZ IN ANY OF CAM’S VIDEO’S. WITHIN MONTHS OF THAT THEY BOTH STOOD ON STAGE & PERFORMED WITH 50 CENT THE SAME GUY DISSING THEIR FRIEND/BOSS & TRYING TO FUCK UP HIS CAREEER & TAKE $$$ OUT OF HIS POCKET. THE SAME GUY WHOSE TALENT’S MADE IT POSSIBLE FOR THEM TO MAKE THE $ THEY’VE MADE & ACHIEVE WHAT THEY’VE ACHIEVED. NOW THAT JIMMY’S ACT HAS FINALLY & OFFICIALLY PLAYED OUT & NO ONE IS REALLY THINKING ABOUT JUELZ, NOW THEY WANT TO MAKE UP & LET THE PAST BE THE PAST, THAT’S BULLSHIT! CAM IS ALWAYS GOING TO REMAIN RELEVANT, VADO IS DROPPING HOT SHIT SOLO & WITH CAM. WHAT DOES HE NEED THOSE 2 TRAITORS FOR, OTHER THAN TO CA$H A CHECK SOME LABEL IS GOING TO FORK OVER FOR THE RIGHTS TO DISTRIBUTE A DIPLOMAT’S REUNION CD. SO LET’S KEEP IT REAL THIS ISN’T JUST ABOUT AN ORDINARY DISAGREEMENT IT WENT DEEPER THAN RAP.

    PEACE & GET MONEY!!!
    MOGUL $$$ GAME ’10!!

  • yoprince

    a lot of the people who were DipSet fans were either in their later years of HS or college students back when they were really hot. those people are now approaching their mid-20s or early 30′s. it’ll be interesting to see whether those old fans (myself included) still have a tolerance for their brand of fuckery.

    Beats that completely shun any hint of subtlety, egregious style choices, Jim Jones disrespecting Nas, Jim Jones in general, Juelz Santana’s rap name; can we still really stomach any of this?

    it was cool back when NYC was in need of a reality escape in the earlier part of the decade, but it could all ring very hollow now.

    i do see that they’re rocking out it in Atlanta now, probably in an effort to gain new fans, which I’ll admit is a shrewd business move, but I don’t know if it’ll do anymore for them than it did for Fat Joe in Miami in ’05.

  • Sha

    Flame-Thrower 5.0…..

    Man….Dipset is totally getting back together for the money. I get so tired of these hip-hop and R&B groups coming into the game on some group shit and then getting these big heads and deciding to break up.
    The formula is this….

    If you come into the game as a group, you need to come in with a plan. And not only a plan for group domination. You need to have a plan for each individual person in the group to have individual growth and self-identification. People age in the game and their tastes change. You need to insure that each of you have a planned progress for growth. AND YOUR PLAN SHOULD BE SO THAT THE GROUP IS MAINTAINED!!! I STRESS! YOUR GROUP SHOULD BE MAINTAINED! That is how you are known and that should continue to generate revenue for you and your fam. Otherwise, jealousy will eat your ass alive!

    No? Check the list:

    A Tribe Called Quest
    Gangstarr
    OutKast (although undecided)
    NWA
    Public Enemy
    Dipset
    Wu-Tang
    Little Brother
    Pete Rock & CL Smooth

    I could go on and on with this list…. But the bottom line is you need to have a plan. Think of all the cash these cats threw away based off of ego and jealousy.
    And no… Noone needs to use the “Brothers Just Need to Grow” bullshit to justify breaking up your crew. If you came in with a plan, you would be able to avoid that pitfall. Money is money. Don’t break up your group and then think you are going to come back together and it will be the same. That’s an idiot way to be. Tastes change and time waits for no man.
    And it is absolutely about money. You’re in America. It is all about money. If it wasn’t you would be content with being on a corner and singing for the “love” of it.

    Dipset is done. They can hang it up. They didn’t come in with a plan (or maybe they did and didn’t stick to it). Also they broke some major brotherhood street rules. Other groups be aware. Learn from these idiots.

  • DV8

    I wonder why my comments are being deleted.

    Anyway cosign Mr. Undisputed and Sha

  • flavorblade

    If they come out and all they got to talk about is cars and money they lose. For them to be successful.

    1. Don’t worry about the southern market; not their look. Get with the midwest and Ohio Valley. St. Louis, Kansas City, Cincinnati. Particularly anywhere where bloods and bloods affiliates are prevalent. Go southwest check out Oklahoma City and Tulsa. Give cities attention that ain’t really used to it.

    2. Juelz is the youngest and now their most interesting talent. The “freshman” needs to play the center.

    3. Cam got to get off that huge disrespect he be showing for females in his raps. Needs to grow up some and spit his mystical word play.

    4. Jim isn’t going to satisfied with playing capo. He’s more like the enforcer now. I heard someone else say he should choose the production; probably a good idea.

    5. Have fun again.

  • Dzimba dza mabwe

    Cam’Ron should be a top ten rapper, not saying he is, just saying he could have been. If Dame and Jay would have stuck together and promoted Cam’Ron up as planned he would have had a lot more exposure for his prime days. Then as far as fashion, swagger, and creating a verbal arsenal for the east as E-40 did for the bay, no one was touching Cam for awhile. He brought up a ton of artists, maybe more than I’ve ever seen anyone else ever bring up. Hell Rell, 40, Juelz Santana, Jim Jones, Jr Writer etc. He got into needless beefs maybe but Nas and Jay Z never went back at him, they pretended they would, but never did, and he took out Mase easily and had hotter and funnier disses on 50, you could easily say the man never lost a battle yet. He still puts out free mixtapes for the streets as Dipset members did like crazy back in the day. Overall Cam’Ron did sort of clown himself at times, he is his own worst enemy, and I don’t think he cares about hip hop enough yet. I do think he got disrespected by his crew, and that he’s still in the streets laughing at rap media as a whole. However, I’d love to see Dipset back together, and hope one day Cam gets in the top ten where I genuinely think he belongs now, but messed up his status.

    • Anonymous

      Are you serious? 50 clowned the shit out of this lame come on man, I aint no big 50 fan but I did follow the beef and dude got his ass handed to him.Its ok to be a fan just keep it real.

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  • SansBeach

    The only way this works is if the Heatmakers are haevily involved if not they are done. Sometimes actually alot of times I do not think that rappers appreciate what producers do for them

    • http://www.bboycult.com $yk

      “if the Heatmakers are haevily involved”

      ^ they are. That was announced when it was official.

      But I know Araab will be involved too…

      * cues ‘Like Shiiieeettt’ from BOAB2.5 *

  • http://www.bboycult.com $yk

    “what the fans actually need is that Dipset energy— that us-against-the-world type vibe that they embodied when they first broke-through.”

    ^

    I f^X with these dudes’ music. And Cam is a marketing genius (should I give Jim credit too?).

    Them cats ARE Harlem. If you look at the history of AA music in that circumference you can see they are our version of those legends, sans your individual gripes about quality of music and personal agenda. Them cats dressed Hip Hop for like half a decade, flooded the market with product, and are “relevant” as you cats say.

    And Cam be saying some extra slick sh^t in them verses. Them cats are Hip Hop, like it or not. And if Cam was serious about it, he could be a helluva good actor.

    Shouts to Raekwon for making the label do a ‘Ason Jones’ video.

  • Q461

    it’s all about if the music is good, and I think it can be. They will prob sell out alot more shows than they would with solo careers….They need to make this an event though, get people excited about it, work hard on the music…get some good features on there.As far as labels, I say put it out through Dame’s new Rocafella records. That alone will give the reunion alot of attention…

  • http://www.bboycult.com $yk

    AND OH YEAH ROB, I WANT ONE OF THEM T-SHIRTS…YOU GOT PROPS/JUICE/CONNECTS EDITOR GUY…

    lolz

  • divadarlin82

    If you put Jay Z in your top list, you need to put Cam’ron in it. Dame was Fredo, Jay was Michael, and Cam was Sonny. Cam is a more raw version of Jay, he just didn’t have the patience and sneakiness to eek out enemies and build an empire.

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  • NAPTOWNNUISANCE

    I dont really care for them, they are alright I banged a couple of their songs, but I dont think they are the east coasts saviors at all.But yeah I agree reunion can fail bad or succeed well, just look at the Geto Boys when Willie D came back for the Resurection Album,that in my eyes is one of the best rap albums I ever heard.Bang that shit from front to back.

  • J-BLaZin

    Come on people! Open ya minds. This obviously 4 da money. These cats all lost their touch away from each other. But truth is their illuminati pawns. Yall seen that funny ass handshake at the end of dat video right? Freemason shit all da way. DONT CENSORE ME XXL.

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  • ff1one@yahoo.com

    Of course, its about the money. if the dudes focused on the money they would never break up.

    Dipset always focused on the south. there beats. there souther connects. there beats are some of the hottest. Lyrics are aight theya are just fun and free, free as in they break traditional format.

    Cam is one of the best to eva do it. no need to make a list BUT look at how long dude has been in the game. it isn’t a fluke. He really has dumb down his lyrics.

    The reuion is just good in genral for hip hop. get that money

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