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Kidz In The Hall, Land of Make Believe

Kidz In The Hall
Land of Make Believe
(Duck Down Music)

Beats: XL
Lyrics: L
Originality: XL

Quite simply, Kidz in the Hall’s new LP, Land of Make Believe, is designed to attract a bigger audience. Whether it’s resident lyricist Naledge getting personal or in-house producer Double-O going sample free, this is the duo’s most commercially viable effort so far.

And that’s not necessarily a bad thing. “Jukebox,” an enjoyable ode to rump shaking, is an early indication of the album’s upbeat direction. The pace continues on the vibrant “L_O_V_E” and the epic “Take Over the World,” a thrusting anthem suitable for packed stadiums.

Even if the Kidz’ third disc feels more mainstream than their last, 2008’s The In Crowd, the group still supplies its trademark braggadocio on the posse cut “Fresh Academy” (with Chip Tha Ripper and Donnis). They really win with self-reflective moments, like the apologetic “Do It All Again (I Am)” and their honest assessment of industry fakeness “I Am (Reprise).”

From the aforementioned tracks, the album might sound cliché, but it isn’t. The tandem intuitively displays a concept—the grind, fame, and reconciliation—by evolving the lyrical content and changing the aural backdrops. Minus a clumsy hook on “Bougie Girls” and an odd throwaway line (“I used to say I wanted to be a pilot when I grow up/Now I just look fly when I show up”) on “Rise & Shine,” this Land of Make Believe is well worth a long stay. —Jaeki Cho

  • Anonymous

    Man, I tried to like these dudes, but they’re boring as all getout. All jokes aside, I have both of their other albums and I thought I was a fan until I realized I hadnt listened to any of em twice (from time to time I’ll go back and listen to the song “Dynamite” off the first lp cuz the beat goes hard) But other than that, their career is inexplicable to me. Yucky rap. LOL

    You got Back Pack rap, Emo Rap, Hardcore rap, etc,

    This is just yucky rap.

    Contents: Weak ass beats + very normal lyrics = keep on movin, nothin to see here

  • http://Fake.com Real Review

    Man, I tried to like these dudes, but they’re boring as all getout. All jokes aside, I have both of their other albums and I thought I was a fan until I realized I hadnt listened to any of em twice (from time to time I’ll go back and listen to the song “Dynamite” off the first lp cuz the beat goes hard) But other than that, their career is inexplicable to me. Yucky rap. LOL

    You got Back Pack rap, Emo Rap, Hardcore rap, etc,

    This is just yucky rap.

    Contents: Weak ass beats + very normal lyrics = keep on movin, nothin to see here

  • Pingback: XXLmag.com - » Ludacris Wins Charts “Battle,” Scores No. 1 Spot

  • OGKush23

    Anonymous is obviously just a bitch ass hater who has never heard any Kidz in the Hall albums. He says he has both albums but evidently he is an idiot because there is no song called dynamite on their first lp (or their second). It’s sad that niggas have to hate for no reason. And by the way the new album is dope. Go cop that shit and support real hip hop.

    • Brad

      Im with ya OGKush! Apparently he didn’t listen to “I Am” and heard Nalege kill it! Seriously, these two are probably the best in the game that most people probably haven’t heard of.

  • TIGA

    I laugh @ the term “real hip hop”…but aside from that I agree to the first comment to a certain degree–I saw a video for these dudes a while back and found it interesting and thought Naledge had decent lyrics, but upon digging deeper most of their songs are hit or miss to me

    AND 2 THE JACK-ASS RESPONSES I KNOW I WILL GET…THIS IS DIFFERENCE OF OPINION-NOT HATING

    HATING-TALKING SHIT and/or DISSING SOMETHING BECAUSE YOU CAN’T DO IT OR SOMETIMES NO REASON AT ALL

    OPINION-YOUR PERSONAL IDEAS ABOUT SOMETHING AFTER REVIEW

  • Anonymous

    not sure what to expect, because I’m sure this group is a bit confused them selves! but “I gotta work” was Classic!!`

  • Townbizz

    I copped there 1st 2 albums. Both slapped. But I’m not sure about this one. Naledge is still a dope MC but the beats on here are trash. I need that ‘Go ill’ ‘Paper trail’ vibe.

  • http://xxl.com you’re all ignant goofs

    Everybody hates on people that are smarter than them, just because you’re too stupid to understand what naledge is talking about doesn’t mean that he is whack. Read a fucking book or two and maybe just maybe you too will be able to get more concepts than just money crack and guns. Bullshit illiterate rappers are turning already retarded rap fans into bigger morons than they already are. Now fuck off I got work to do.

  • apollo

    Only song I have listened to was “drivin down tha block” and it was aight but not really real hip hop to me. You can hear a million kids on datpiff doing the same shit to the same beats. But xxl is usually dead on with their ratings so I will have to check out this shit before I hate…