Do labels orchestrate rap beefs? Should they?

We joke about the TIs purposely orchestrating beefs between rappers, but I doubt that’s really the case, even though it probably should be.

The closest thing you might find to a major label beef department would be the goons who work for Fiddy Cent. Fiddy goes out and gets into beefs on his own, because what else is he gonna do, and then they help him mock people in songs and videos, and promote them on his social networking site. But those guys are their own separate entity, apart from the label.

It makes you wonder if there actually are guys who work for the label whose job it is to promote Fiddy. I bet there are and they get paid out the ass. I remember reading a while back that, even though Fiddy’s got ThisIs50, there’s some other bullshit Fiddy social networking site. The guy who runs it is probably one of the TIs’ nephews or some shit. Maybe Fiddy will read this and have him cut off. I’m sure he’s got the balls to; he just might not be aware of the graft that goes on inside these major labels.

But I digress.

I read yesterday on Twitter that sales of Rick Ross and Fiddy Cent’s albums have increased by 62% and 74% respectively since the two of them began going at one another, and I’m gonna go ahead and assume it’s true. It seems like it might be anyway. The two of them have received more press than anyone (other than maybe Asher Roth) in the past few months. And lest we forget, Rick Ross had the best-selling album in the country last week.

Granted, the new Rick Ross only did somewhat better than the new Jadakiss. But number one is number one. And you have to wonder what Deeper Than Rap would have sold, if it wasn’t for the beef. Yeah, those first two Rawse albums sold better than this new one, but that was a couple of years ago. For all we know, 150,000 copies sold might be the ’09 equivalent of 500,000, say, five years ago. You can’t really compare album sales from one year to the next like you used to.

The thing that’s really interesting to me is the fact that Fiddy’s album sales went up way higher than Rawse’s did, and he doesn’t even have an album coming out any time soon. Before I Self Destruct has been rumored to be released at various points going all the way back to the end of last year, but I don’t think anyone really thought it was going to happen. Fiddy even said himself (and I’m paraphrasing) that he could give a rat’s ass if the album ever comes out.

Given a choice, I’m sure he’d rather just continue to fuck with people, on his blog. (Funny that a guy who has the means to be doing almost anything else would rather talk shit over the Internets. I thought this was only something you did if you didn’t have a choice?) In that sense, the album is just an excuse to make a buncha YouTube videos mocking people – just like it used to be an excuse to go out on tour, where you make all of the real money.

Rawse, on the other hand, hardly played any role in boosting his own album sales. The bump that he did get is probably almost completely due to Fiddy fucking with him. I know someone else pointed this out recently (my bad that it wasn’t anyone I cared to remember), but it’s ironic that Fiddy set out to fuck up Rick Ross’ life, and he mostly ended up making Rick Ross’ pay day. I mean, his kids were probably gonna find out that their mothers are hoo-ers anyway. They’ll just have to console themselves by rolling around on a pile of money.

I wouldn’t be surprised, though, if the next time Rawse has an album coming, he somehow ends up getting into a beef with Fiddy. The question is whether it’ll be his own doing, or if the label puts him up to it. In a time when 150,000 copies sold is the new 500,000+, you’d have to think it’s only a matter of time before these labels start trying to purposely orchestrate beefs between rappers.

  • Pierzy

    I don’t think they “orchestrate” them but I’m sure that they condone them and push the artist to engage somebody to start stirring the shit…

    • reason

      alot of people fail to realize ross started this shit with mafia music…50 didnt attack he bit…meaning ross had something to gain…like pub for a actual cd release…the beef led to the flooding of his music which alotta people seemed to like…cuz to think about it…nobody liked his single that much

  • Mario

    I’m surprised that 50 isn’t dropping Disses by the ton maybe the Be4 I Self Destruct will be like get rich was to ja rule

  • OG Matt Herbz

    The beefs are whatever. My question is: Who are these fucks that are going out and buying albums BECAUSE of these fake beefs? Those are the niggaz that need girlfriends.

    –OG Matt Herbz–

    • http://www.datpiff.com/Dont_Panic_Entertainment_Max_Profit_The_Drugs_Ar.m44293.html Max Profit

      I can’t believe people still watch wrestling – and that’s exactly what the rap game is.

  • $ykotic

    The winner in this “beef” is UNIVERSAL. They own Aftermath AND Def Jam.

    • Pierzy

      …my dude always with the knowledge…

  • sealsaa

    “Orchestrating”? No. Encouraging? Absolutely.
    Think about how much money Jimmy Iovine made off of the East Coast/ West Coast beef, what with Death Row having 3 of the biggest selling artist in the country at the time.

    Once these beefs escalate into violence, these labels could put a stop to it, perhaps by pushing an album release back, postponing a tour, or by not allowing diss records to be put on the album (similar to how the NBA fines it’s players for thier behavior, and how they would’nt allow Allen Iverson to release his rap album), but the money’s too good.

  • http://tonygrands.blogspot.com Tony Grand$

    I think rap “beefs” are like movie trailers.

    They put out bits & pieces to whet the appetite of the crowds, & give them something to talk about until a final product is released. Marketing is imperative to selling anything.

    & on the other hand, some niggas just genuinely don’t like each other. Sad, but true. The difference between rap “beefs” & real beef is the security guard factor.

    RIP Israel Ramirez

    • sealsaa

      ^ Your marketing perspective is dead on Tony (what up? BTW), especially with the internets.

      This is why I could never understand 50 Cent’s presentation of his beef with Rick Ross on his web site. Yes, he clowns the shit out of Ross, but he’s also got this title up on his site, with “Ross vs. 50″, and a recap of everything thats been said between the two of them. He’s basically giving Ross free publicity, more publicity than he’s had since that whole CO outing. Far as i’m concerned, 50 Cent helped him hit that number 1 spot. Rather than destroying the man’s career (like he boasted), he’s taking it to new heights.

      • http://tonygrands.blogspot.com Tony Grand$

        Whatitdo seal?

        I’ll give to 50, he’s one smart dude. He knows how to create a buzz. He knew exactly what he was doing as soon as Ross spoke his name.

        In that vein, I think that he thought he had a big enough reputation for him to go untouched in it all. Again, his ego might have gotten the best of him, per se. He built up the hype, like any good marketing campaign should be, but it looks like he might not have been prepared for the “Frankenstein” effect. He built it, but can’t control it.

        I’ve said to numerous people that the illest shit Ross could say to Fif is “Thank you you promoted me more than me people could.”

        50 saw the opportunity & ran with it. He needs to open up some type of school to teach managers & promoters his new style of “guerilla grassroots” marketing. You heard it here first, lol.

  • giantstepp

    Im convinced that Pierzy is an XXL insider (not that theres anything wrong with it)! But no way in hell that dude is almost always first in the comments section on every XXL blog. I like your style tho P!

    Bol, this was a lazy BS azz drop. Step it up cuzz.

    • Pierzy

      What up dude… Nah, I wish I were an XXL insider but I’m just a big hip-hop fan that keeps the site on my screen when I’m here at the office 10+ hours and refresh it periodically…

      If they want to hook me up with a XXL connect, I’ll definitely listen!

  • PARIS PERSHUN

    I DONT THINK THEY ORCHESTRATE THE BEEFS BUT DO CONTROL AND MANIPULATE THEM…. TELLING THE ARTIST TO PUT A GAG ON SHIT…. WELL YOU STILL GOTTA REALIZE THAT THESE ARE GROWN ASS MEN THAT WILL STILL DO WHAT THEY WANT AND LABELS KNOW THIS…. SO THEY TELL THEM NOT TO DO SHIT KNOWING GOOD AND DAMN WELL THEY STILL GONE DO IT ANYWAY…. LIKE HOW MICHELLE PHIFER TRIED TO GET EMILIO TO STAY HIS BITCH ASS IN THE HOUSE AND HE LEFT AND GOT HIS BITCH ASS KILLED….. HA HA HA HA HA HA HA HA HA HA HAHA…. I CRACK MYSELF UP….

    (LEANS BACK AND TURNS “ALL I NEED” WAY WAY WAY WAY WAY WAY WAY THE FUCK UP- BLUEPRINT 1))

  • whatmight

    this was a lazy-assed article.

  • SOUTHSIDE A-TOWN

    couldnt agree more. i think they will start to do that shit in the future

  • Dr Flav

    I think its sad, because once upon a time these “beefs” could have been settled with a one on one on stage or a few songs back and forth. Its come to a point where its no longer exciting anymore. Its like bum fights where it may be a few thrills in it but its pathetic to watch them exploit themselves for coins while these large companies earn the dollars. It also co-relates to the idiots who want to continue to argue about sales of their respective “favorite artists.” The only copy of the album sold you should be worrying about is the one you bought, the record companies are loving that because these fans are doing what the marketing and sales dept should be and also what the artist should be doing in regards to making a decent body of work thats worthy of a purchase. Anyways…Bol as always, still reading your work, also visiting your own site, but lately I have been unable to read the comments there on my mobile, but its all good. Keep up the good work. Audi 5000.

  • geico lizard

    Alot of the recent beefs have been under the same Interscope umbrella. It has to be a money making scam.

  • BIGNAT

    ALL I GOTTA SAY IS BEEF AND 50 GO HAND AND HAND. HE BEEN BEEFING BEFORE GRODT THAT IS JUST WHAT HE LIKES TO DO.

  • Avenger xl

    This shit is WWE of course many beefs are orchastrated. Any grown ass man who beefs over the corny stuff supposedly beef over is just weak. Besides notice that beef was real until after the Jay and Nas situation. They noticed how media they got and 50 started working it. Then every piece of crap found a reason to have beef.

  • http://tonygrands.blogspot.com Tony Grand$

    Soooooo, somebody help me out here….

    Chucky Hamilto is dissing ‘Kissanova? TF?

  • CLARK

    Lables totally orchastrate beef.

    ex: RA the Rugged Man had all types deals offered to him to do an Eminem diss track.

  • Tyler

    Maybe Fiddy will read this and have him cut off. I’m sure he’s got the balls to;

    U just beggin’ 4 a fishstick from 50, huh BoL?

  • Brass Tacks

    The fux a Twitter my dude… I don’t think its too healthy Bol along with the strenuous amounts of pRon watching and Sonning.(is that even a word?) of peoples lives…

  • http://www.TheMonthlyOnline.com CompletelyOrchestrated

    I would say…. hell yes they do orchestrate this stuff and yes they should.

    It makes money. the bottom line is showing those with an interest in their company a profit. they are an entertainment company, yes like the WWE… and therefore they should entertain. (the same way 13 female singers have nude photos leaked in the same week)

    If it wasn’t cooked up, then why would a super mega company like universal condone or allow it? that would be like Haliburton condoning beef between it’s COO and CFO , just plain silly if you think about it, unless of course people wanted to see that…

    People just have to learn to seperate falicy from reality and even if it was real (like them itty bittys), know enough to enjoy responsibly!