360 Deals are now mandatory

In my post the other day about the lengths to which Interscope is going to present the Knux as a “white” group, I speculated that they must have received a recording contract way sweeter than the contracts most other rap groups receive.

This was based on an interview I’d read with them, from around the time their album came out, in which they were talking about how they copped a crib in the Hollywood Hills, and how the scene there was some shit right out of the movie Less Than Zero.

As it turns out, I was right. Yesterday, I stumbled upon another interview, in which they expanded on the nature of their deal with the devil Interscope.

And I quote:

Rhapsody: Although you guys are signed to Interscope, it seemed like the roll-out for this album was similar to if you guys were signed to an independent label. There was no huge blockbuster feel.

Krispy Kream: Yeah. They want to have an organic, slow build, like a rock album. We got cross-marketing at Interscope because you have the hip-hop and the rock dudes working together. We have seven singles. So, you’ll hear probably like five more. When we finally get to the seventh single, the second album will be dropping.

Seven singles? Jesus H. Tapdancing Christ!

One thing they didn’t specify is how much money they received as an advance vis a vis most rappers. I figured it must have been a shedload more, since they’re copping cribs, while I’m not aware of anyone who’s copped their album. But it could be that they spent way less money money producing their album than most rappers.

As they mentioned in the interview, they produced all of the music on the album themselves. So they didn’t have to sweat bringing in Timbaland or the Neptunes to do any beats. And they’re not trying to get you clowns to cop their shit anyway. So there are no requisite guest vocals by the likes of Lil Wayne, or T-Pain. Or the one where Jay-Z and Nas rap on a song together, as if that hasn’t already been done a number of times now, and as if that was ever really all that interesting.

The fact that they’re not counting on selling very many records, and yet the label is spending all of this money to promote them, would lead me to believe that they’ve got one of these 360 deals where the label gets to share in the profit from all of the other shit that you do besides just making albums. Like, touring, merchandising, licensing, and what have you. Though again, they don’t say for certain whether or not they do. (They do say that they plan to make a lot of money on the road.)

Which brings me to something else I read yesterday. (A nigga be reading.) Did you know that all new artists signed to the Warner Music Group are required to sign 360 contracts? Edgar Bronfman Jr, its CEO, said so the other day at a Web 2.0 conference. He also said that about a third of their artists now have 360 deals.

Though it’s tenuously related to the matter at hand, you’ll recall that Edgar Bronfman Jr has been known to go for black chicks, and that his half-black son is, if I’m not mistaken, the guy who knocked up M.I.A. – the LCD community’s favorite new hipster act. I reviewed her first album, years ago, and I remember most of the songs were about having sex with guys for money. Coincidence? I’m just saying.

If you can’t get a deal with any of the Warner labels without signing a 360 contract, I wonder if you can get a deal with any of the major labels without signing one. Probably not, right? Otherwise, what kind of dumbass would sign with the Warner Music Group? Could it be that all of the guys featured in this month’s issue of XXL, who’ve recently signed to major labels, were forced to sign one of these contracts?

Note that Bronfman didn’t make any distinction as far as the type of artist. He could probably give a rat’s ass if the artist stands to make very much money from touring. If the artist is gonna make any money from anything, Edgar Bronfman Jr wants his cut. If, say, Charles Hamilton ultimately fails to set the world on fire with his songs about Sonic the Hedgehog and ends up having to take a job at Popeye’s, Bronfman’s octaroon grandson is gonna demand a dollar off his two-piece.

The implications, of course, are as vast as they are unfortunate. If you’re the Knux, at least maybe you can make a shiteload of money playing before vast seas of white guys clad in shirts that say STAFF on the back of them. But what if you’re a typical rapper, who fucking sucks balls live? It’s not like the label’s just gonna allow you to not justify their investment in you just because you’re a less capable individual. They’re probably gonna make you do a commercial for some shit.

You’d think the fact that a lable could force an artist to appear in a commercial (at which point the artist would of course be off the artistic roll call) would be one of those things that’s so controversial that we would have heard about it by now. But let’s keep it real. You didn’t even know that all new artists are required to sign 360 deals until I just told you. Who knows what kind of shit the labels are putting these artists up to?

  • TEZZY

    a bol betta step his game up cause that gunot killa nigga is getting everbody to hate him unless that is YOU lol

  • JAY STONE

    Damn man you been wack lately since obama wins the Presidential election.

    • http://xxlmag.com Bol

      This comment sucks. Your comments haven’t been worth a shit since October.

      • EReal

        Bol > Ghey Stone

  • http://xxlmag.com Billy X. Sunday

    “Bronfman’s octaroon grandson is gonna demand a dollar off his two-piece”

    -classic Bol

    Funny and so true

  • yoprince

    are yall bums serious??

    “If, say, Charles Hamilton ultimately fails to set the world on fire with his songs about Sonic the Hedgehog and ends up having to take a job at Popeye’s, Bronfman’s octaroon grandson is gonna demand a dollar off his two-piece.”

    this shit here is f-in’ hilarious!

    and the fact that artists are gonna be forced to do commercials ala Memphis Garnier Bleek is damn good foresight concerning these 360 deals. rappers gonna be actin’ in random TV episodes (as “rappers” of course) to make money for these labels..

    • squadwildin

      Sounds like its pimping to me….
      Dam rappers become more and more like hoes everyday….

      Whats killin gangsta rap is the business side of it….The thing about why Ice Cube was really on that gangsta shit is because he never let the label fuck him….

      If you paradin around in lipstick and heels doin random shit to bring back money for the label, you cant really call yourself gangsta

      Part of bein a gangsta is entrepenuriship…wit you makin your own money and basically gettin the bigger part of the cut.

      If you gangsta, no one should have they dick up yo ass, fuckin you over, whether its Uncle Sam or Edgar Bronfman

  • Miles Archer

    This the second time in a week you been talking about these motherfuckers and I STILL don’t know who they are.

    I’d bitch about promoting all these boring motherfuckers(i.e. Charles Hamilton) but ain’t shit else going on in this rap shit to talk about either.

    Damn, this culture is depressing me more and more by the second.

    Oh, and G-UNOT KILLA stays having me laughing my ass off with the shit that comes out his brain.

    myspace.com/fastlifearchitects

    • giantstepp

      Co-sign! Who are the dudes? But shit, I pretty much got stuck after 50′s GRODT. That was basically the last joint I was really checking for. Maybe it’s me?…Nah, who are the dudes?

  • http://www.plasticsquirtguns.blogspot.com thoreauly77

    props bol. you called that shit from the gate.

  • Enlightened

    BOL!!
    Man, I know I’m extra late. I don’t particularly follow the situations of bloggers, but damn homie, I just saw that video interview with you. Wow! I see why you only did one.
    I’m not gon’ even post the link in here for all the other late people because I don’t see how that didn’t ruin your career.
    Damn.
    You come off like Ruben Studdard mixed with Snarf from the Thundercats. You cool with the blog shit, but stay the fuck from in front of cameras for real.

    • EReal

      Am I the only one that finds this hilarious, even though its been addressed over and over again, I know.

      But, Ruben Studdard mixed with Snarf?
      Awesome. LOLZ

  • Worley

    Better to go independent and do a jig on the chitlin’ circuit. Artists will probably make the same money.

  • the r

    heard about this last year, apparently the labels are doing this to recoup costs. if your album flopped, you could still make money doing shows, merchandise etc. but now that no one buys cds anymore the labels are getting greedier. sad really

  • http://www.prettypancakes.com amar

    i’d feel sorry for them but, i mean, either way they’re still gonna be making more than i’ll ever make in my lifetime, easy.

    http://www.prettypancakes.com

  • Are001

    Their song Cappacino was pretty good. I like the idea that a label would invest so much into an artist. That’s the problem with hiphop nowadays, labels seem to recycle bullshit and milk it dry. That’s why someone like DJ Unk could just recycle a wack song and the label and the kids on 106 and Park would eat it up. The south stay losing. Peace, beeyotch!

  • BIGNAT

    “If the artist is gonna make any money from anything, Edgar Bronfman Jr wants his cut. If, say, Charles Hamilton ultimately fails to set the world on fire with his songs about Sonic the Hedgehog and ends up having to take a job at Popeye’s, Bronfman’s octaroon grandson is gonna demand a dollar off his two-piece.”

    HAHAHAHA THIS SHIT IS SO FUCKING FUNNY AND WE NEED TO FIND OUT WHAT KIND OF DEALS DIDDY BE SINGING HIS ARTIST TO. HIS CONTRACTS ARE LIKE MODERN DAY SLAVERY DIDDY OWN YOU. ALSO ANYONE SEEN THE TRAILER TO THAT NEW JEAN CLAUDE VAN DAM MOVIE. IT’S CALLED JCVD IT LOOKS LIKE IT’S REALLY GOING BE WORTH MY CASH TO GO SEE IT.

  • DV8

    i really wish these artist will quit selling they ass for a record deal and giving these assholes the power to do with hiphop whatever they like including turning it into a fucking commercial. Independant is the way to go.

  • dat koon nigga

    datz niggaz boi sayz octaroon

  • http://www.plasticsquirtguns.blogspot.com thoreauly77

    ALSO ANYONE SEEN THE TRAILER TO THAT NEW JEAN CLAUDE VAN DAM MOVIE. IT’S CALLED JCVD IT LOOKS LIKE IT’S REALLY GOING BE WORTH MY CASH TO GO SEE IT.”

    really man? really? i mean, REALLY?

  • TEZZY

    say what you want about south rappers cause these rappers like boosie gucci mane webbie and them niggas do a bunch of fucking mixtapes that they dont see that much money from but they get all these shows just doing mixtape shit they not really giving a fuck bout a record label or selling a mill first week i think if more artist grinded like some of these south artist do they will get more money and make the music they want to make instead of doing these bullshit deals just to get dropped from the label anyway cause for real those niggas that were on ta’ll cover is going NO WHERE

    • DV8

      basically

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