The Learning (Burn)

50 Cent clearly the biggest rapper at the time was the guest editor of XXL’s 50th issue. Might not have been my most ethical move but I thought it was genius. 50 Cent—50th issue. First cover of him by himself on XXL. Knew it would sell. Big. Problem was of course you give Curtis the wheel and he’s gonna run down a few people. The biggest drama I remember was the Joe Budden step your rap game up and of course the backpage of Zino and his son. Truly a low blow. But we we’re at war at the time and I didn’t pay it enough mind.

I was surprised the day Ray and the fellas decided to trek to my XXL cave. My baby bro Steven aka PreZZure the myspace MC was there helping me sort my many mixtape CDs. Suddenly a call came from the front desk, a group of men were here to see me. A group of men is never a good sign. I immediately said to no one in particular, “Someone and his friends are here to beat my ass.” I assumed it was probably Kim Osorio’s baby’s daddy or something but in fact it was her boss. He IDed himself to the receptionist as Smokey Fontaine and he was cleared to enter the office. His boys stayed in the lobby. I immediately signaled to my music editor Bonsu at the time that I was headed up front to address the intruder alert.

Me and Ray met mano-a-mano in the hall. I tried to keep it cool. “What’s up Ray?” I extended my hand and I think I touched his shoulder. He brushed me off. “Don’t touch me, Elliott. We need to talk.” “All right let’s go up front,” I said. I was trying to get Ray to go to a front office so we could speak in private but he wasn’t having it. He ushered me towards the lobby and me wanting to seem like I wasn’t a punk followed. Bezo warned me, “Don’t go in the hall, Ell.” I opened the door but stepped back into the reception area which Ray bum rushed through earlier. “Alright Ray, we need to talk here, what’s up.”

From there he proceeded to give me one of the most vicious tongue-lashings anyone could ever take. It was some Lou Piniella and an umpire shit. He was foaming at the mouth like a dog in heat. Saying it and spraying it like Michael A Gonzales at an industry party. Basically the gist of it was he wanted to eliminate from me the planet. I thought for sure he was gonna deck me. By then his boys had gathered on one side and my staff was on the other. I felt all closed in. I thought about my brother trying to explain to my moms why EJ looks like the Elephant Man. I still remember Mays nervously sitting on the front bench refusing to make eye contact with me while his boy wilded out.

Basically things finally cooled down when I told Ray I would stop dissing The Source in editorials and in the magazine. “I’m serious, Elliott!,” he kept shouting. “And Kim too!” he barked. “Kim too,” I said. Then after getting into it with my fashion editors he and Beantown’s finest were ready to bounce before the cops came. I’m no tough guy but I had to get a final dart off. I mumbled, “I still feel like I’m number one though.” Ray snapped, “It ain’t about number one. All niggas can eat. It ain’t about that.”

Where the Nas cover fits in is Ray and them had heard my next cover was gonna be QB’s finest burning a copy of The Source. That’s also part of the reason why they came up there. But the original plan was always for Nas to burn a Source cover in one hand and an XXL one in the other. In fact, he also burned a Felon, Blaze, Murder Dog any cover with him on it that we could find. Y’all cyber youngn’s say it’s a classic but it actually didn’t sell as well as it should of. In retrospect, I don’t even know if it was worth all the drama. Suffice it is to say, that was a crazy time.

Sidebar: It’s din din time at the Wilson casa so if I’m late with my 9pm post don’t shoot me. Or threaten me. I’m a peaceful yellow brother, you know. Never a thug. Flipped words. Not birds.

  • ghost

    can we get something about the whole shady/aftermath/g-unit delays like shoot to kill,em’s new one, stat quo, everybody else on the label and not to mention detox

  • Danny

    Dear YN, I don’t think you are using this websites CD Review section to its full potential. Instead of us having to wait a month after a cd drops to get a cd review(what’s up with that?) you could post the review there so that we will know if the cd is good while it is still relevant(Curtis, anyone?).

  • BossGame

    Keep it going brah! I’m working a twenty four hour shift here at Ft Hood. I’m in for the whole ride.

  • blacksuperman

    wanna talk about shady/aftermath/g-unit records

  • http://www.plasticsquirtguns.blogspot.com t

    bullshit. you better not be late on only the tenth post. have some dignity man.

  • ceedat

    Come on Bro, ‘Kast or Rap-A-Lot or the hometown here no one heard Tum Tum (silly name I know)

  • ceedat

    hero*

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  • turnerclassicmovies

    the kidz don’t know

  • K_Lang

    I think we all agree, Zino’s a bum.(“Stop dissin me yo!”) How u gonna plug ur own cd in ur magazine, and then have the audacity to rate others albums. i thought 50 was supposed to retire, and just stick to making group albums. What’s the word on the white rapper from michigan anyway?

  • diaZ

    damn thats funny lol. u should have just kicked him in his balls then shit on his face. 2girls1cup style baby!!!!!!!!!!

  • sony cheeba

    good job so far…. U need to post a blog on whether Timbaland will EVER break an artist that the public will support (i.e. sells) or even cares about for that matter…

  • http://www.alumnah.com Rey aka Alumnah’s Charles Oakley

    1- Didn’t Nas burn his bravehearts cover on that issue in addition to the source cover?

    2- The Source’s follow-up to that one sucked.

    3- Props for standing face to face with creepy ass Benzino.

    4- To Ghost & Black Superman: This is YN we’re talking about here…Of COURSE Eminem, Jay, and Dre are gonna be discussed.

    –>Good shit, YN. 24 in 24 hours is dope…and pretty much doubles DJ Drama’s entire output whilst here.

  • Polar Brown

    I’m more then hungrey i’m rubbin my tummy this game look yummy you dudes is honey i’m winey the pooh no im only playen im really a flu that infect any track when i get in the booth the mic start coughin the head phones snezz the wall sweets the beat moan your boy is a disease man listen all these commen cold rappers aint sick a few sips of soup they right back to 98.6.YOU GOTTA TALK ABOUT JOELL ORTIZ

  • The Historian

    Thanks for commenting on this. Even if that Nas cover didn’t sell it was a classic. How many times do you see a magazine cover where their own magazine is being burned along with the competition. That takes stones. You guys are #1. The Source has fallen of so badly it might never recover although its taking baby steps. Great so far keep em comin.

  • Blvd Bully

    “Steven aka PreZZure the myspace MC”

    That Nigga Is Dope! U Sure He’s Your Brother Tho? lol

  • etherific

    lol @ you sittin there while zino ethered you. what happened to all the editorial tough talk? extra lol @ ‘i accidentally touched his shoulder’. what the?

    • Learn2Read

      Ayo,…dickbreath…learn 2 read!!!

      “What’s up Ray?” I extended my hand and I think I touched his shoulder. He brushed me off.

      does that accidentally touched his shoulder? no…english must be your second language…Public School is destroying the youth I swear.

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