Is The Source finally dead?

The other day, while I was in the store picking up some bread and what have you, I picked up the most recent isssue of The Source and flipped through it. It was shitty enough that I can’t even remember what was in it. I was interested to see what The Source would be like after I read a few weeks ago that they canned a full half of their full-time staff, i.e. two people including Editor-in-Chief Fayhim Or Whatever.

They had already shed quite a bit of people in the past year or so, which resulted in issues coming out sporadically, if at all, and being pretty thin on content when they did. Last year, they had that special 200th issue with Ice Cube on the cover, which was a joke compared to the 100th issue they put out back in late ’97/early ’98, and then it seems like there wasn’t another issue for months. As I noted on this site, I just assumed they went out of business.

As it turns out, they probably just ran out of money. I assumed things had hit rock bottom and hence took a turn for the better when they filed for bankruptcy last fall. I’m not sure exactly how the law works (I was pre-med), but I figured that would absolve them of their massive debt so that they could focus on turning a profit once again. (I must be confusing bankruptcy with some other legal concept.)

The thing is, even in the period after Dave Mays and Benzino were ousted and things got a bit rocky and then again after they went bankrupt and start canning anyone who had the sheer balls to ask when their check was coming, nothing about those issues suggested that they had any kind of ambition.

I mean, if you were running a magazine that had been through so much shit already and was in constant danger of going out of business, wouldn’t you be trying to publish the craziest shit possible to get people to actually pick up a copy. Instead, The Source just seemed to become a half-assed version of XXL with a politics section consisting of stories wantonly pilfered from Bol’s Saturday Night Workout.

Hence I could only feel so sorry for them when I read yesterday that The Source has filed for bankruptcy yet again. (Apprently, sometimes companies have to file for bankruptcy twice in one year.) I’m not sure what their story was last time, but this time they’re claiming they can’t get anyone to advertise because people are still pissed about Dave Mays and Benzino.

This despite the fact that a) they made a big show of firing Mayzino last year, even going so far as to announce it on the cover of the next issue, b) they were running covers with Interscope artists (albeit a weed carrier like Lloyd Banks) and full-page ads announcing they were back in bed with Interscope, and c) literally half of their last issue consisted of ads for Roc-A-Wear.

Here’s a few other fun facts about The Source as of late, courtesy of a story in the Houston Chronicle:

The company also issued bad checks to former employees and creditors, and abruptly stopped sending magazines to some 140,000 subscribers. Kable News Co., the company in charge of the subscription database for The Source, has entered a pre-bankruptcy claim of about $117,500 for lost subscriptions. Since 2002, magazine subscriptions have dropped by more than half.

Damn.

So what does this all mean for The Source? It’s hard to say. According to its lawyer, Stasson Goines, The Source plans to “exit bankruptcy as a reorganized entity,” which usually means a company is going to fire whoever’s still left at this point and shift production to Mexico. I’m not sure if that would be possible with a magazine though.

  • Dave

    1st

  • erik

    1st snitches

  • cc

    I’m not sure exactly how the law works (I was pre-med)… I like that excuse!

  • http://www.facebook.com/profile.php?id=780385246 baybay..DASA

    first bitches….

  • BNW

    benzino sucked as a rapper and as an editor. that garbage azz muf*$ka brought down a whole empire by mixing business with personal. lyrically he got aired out & then destroyed the “hip-hop bible”. thank u xxl for keepin hip-hop alive.

  • Casey
  • john cochran

    The source sucks anyway. As a matter of fact, XXl aint all that either. Id like to see you guys shed more light on up and comin dudes and local scenes. I dont read the book no more cause the site is so hot.

  • ONE50

    “start canning anyone who had the sheer balls to ask when their check was coming”

    LOL I had to spit soda out

  • The Spaniard

    Back in the day the only thing I looked at The Source for was release dates for albums. Once I figured out that the release dates were about as accurate as a blind sniper. I could give a shit less about the background of artists or if their street tales are real. I look at these guys quite similarly as I do actors and directors. Make a good song and I’ll fuck with it. Damn you and your soap opera conflicts.

  • Smitty Pt3

    yeah, and yall need to post my comments, i bet the source would.

  • http://www.first.com First

    Way to take advantage of that pre-med education, brother! Are you the resident doc at K-Mart?

  • R.C.

    i’ll miss the source from before the puffy cover of sept. 1997 to their early gloss, 8×11 covers (when Hip-Hop was the shit!!!)

  • Tyler

    Remember when the Source was the shit? I mean damn man. What a shame. Bol why don’t U go work 4 them and big that mag. back and put it on top again? Like waterboy, U can do it!
    Lose yo Mind at:
    http://www.myspace.com/marcusorealiusmusic
    http://www.myspace.com/marcmaysrockandrollthug

  • Jeff

    f*ck the source. for like 4 years, i was able to predict what rating an album would get before i even heard it. bullshit ass magazine.

  • king blair

    my momma smiles everytime my face up in the source……not anymore. yellow nigga better stop pissing jigs off like milatto dave an wiggereno

  • Dr Flav

    “The Source just seemed to become a half-assed version of XXL with a politics section consisting of stories wantonly pilfered from Bol’s Saturday Night Workout.” You giving yourself more undeserved credit than Rent A Center. So what are you a middleman for news topics, GTFOH with that bullshit! LOL

  • Combat Jack

    Hip Hop is truly dead.

  • FuckUPayMe618

    Don’t worry xxl is gonna fall off sooner or later. Nothing against the mag .you can get everything off the internet nowadays. Shoutout 2 East St Louis

  • J Millz

    FUCK THE SOURCE. @DR FLAV LMFAO at ya comment. The source shoulda fallin off along time ago.

  • xxxxl

    you’re an idiot. XXL just put Buck on the recent cover, so why you talking bout Banks like dat?

  • Ghetto Cherokee

    Is this name some sort of joke?

  • Hannah Smith

    People still care more for The Source than they ever will about XXL though – I mean XXL is the most vapid rap magazine ever.

  • thoreauly77

    hannah- i was just wondering whom you were speaking of when you wrote “people”? i don’t know a single person that’s checked for the source in a while, and i personally haven’t purchased one in over two years. i wouldn’t call xxl vapid at all, in fact i would say that it’s pretty damn entertaining (print and on-line), and it’s damn consistent, neither of which the source has been in years. perhaps you don’t know what vapid means? and maybe this “care” that you speak of is merely people being sentimental for a time when it was the only real hip-hop publication? i am left with this sneaking suspicion, that yes, hannah smith, you do not know what you’re talking about and do indeed have shit-for-brains.

    bol- we all know source hasn’t been worth a damn for at least a couple years, so in my humble opinion, the nails finally in the coffin. RIP

  • http://www.myspace.com/sinistahmoneybagz Sinistah aka Sin Piff

    i doubt it was from Mays and Benzino. Despite all the wild shit they had jumpin-off, they still adequate funding via advertisements even substantially after things went sour in the staffing dep’t (take note i run no publication to state facts on this)

    But on some true shit, i think XXL Mag in the physical truly just merked them on the newstands as time went on. There was a time i used to anxiously cop both Mag’s on the strength i honestly felt at one-point in time they were in equal in quality in a way that balanced each other out all-around.

    Once they lost a lil actual industry support, (not to be confused with advertisement)it’s like they been playin catch up ever since.

    Props to them though for findin one of my screen names online and puttin a post in their “letters” (perhaps even editorial) section though!

    i mean beyond the piff cloud actually lies a threat to society, A Nukka With Intellect.

  • http://blogs.hiphopdx.com/meka Meka Soul

    thor, that desereved the “mr. belvedere distinguised gentleman ethering” award.

  • big kev

    everyone who respects and loves hiphop know this is a sad day in hiphop history if the source is out of business…
    Can it be that it was all so simple then…
    Of course xxl mag is hotter than the source nowadays but the source gave birth to xxl mag. Nas is a better lyricist than rakim right now but rakim came first.
    THE SOURCE will always be a hiphop CLASSIC!!!!

  • che

    ‘if you were running a magazine that had been through so much shit already and was in constant danger of going out of business, wouldn’t you be trying to publish the craziest shit possible to get people to actually pick up a copy.’

    you mean like your blog/column?

  • http://www.myspace.com/sinistahmoneybagz Sinistah aka Sin Piff

    oh i don’t doubt the respectful place in Hip-Hop History The Source has, i remember the shit when it was an actual newsletter, i’m not sure if they all was like that, but i remember my older bro had one that was printed on yellow paper literally. like a damn pamphlet almost, it’s just fucked up how it was once the most vast source of hip-hop on all aspects, to where it has gotten the past 5yrs i’d say.

  • J.R.O.

    The reason why The Source is considered dead is because they forgot to keep it strictly business.

    It’s hard to believe Em, Dre and 50 toppled ‘em.

  • jimmy

    yo i seen you post this exact post like eight times now.

  • EnglandRepresent

    Oooooooh if I’m first again I’m gonna have a party

    No homo

  • ogloc

    Lol, I’m still waiting for my Source subscription that I filed for after the 200th issue. Emails to “customer service” havent been replied, so good riddance I guesse.

  • ogloc

    asdf

  • icon

    I’m not sure exactly how the law works (I was pre-med)…

    ****Pre-med? Nucca, you was premeditatingly (real word?) murdering the buffet in the student dining hall

  • icon

    I’m not sure exactly how the law works (I was pre-med)…

    ***Premeditating the murder of the food @ the student dining hall…

  • Al Shahiydu

    XXL is the next magazine to go the way of the Sourcesaurus Hey remember Blaze? I’m a true hip hop fan when you stop believing that brooke hogan and various other KRACKERS can legitimize our music when they cant even perform their own sickens me and by the way Please tell them to find another go to group like run dmc oh yeah fuck the blackeyed peas fuck jin fuck obama and FUCK YOU!!!!!!!!!!!!!!

  • My Effin’ Opinion

    I believe anyone with alotta bit of money can buy The Source and bring it back to prominence (by doing it the right way). The name still holds some weight and with the announcement that [insert rich person with a reputation's name here] is now running it, people will check for it.

    If it’s done correctly, then people will stay and BAM .. theeeere baaaaack.

    If that doesn’t happen, then they might as well go back to passing out loose leaf flyers with a Roc-a-wear ad at the top and save them all some money in print.

  • Avenger

    The source need to fire everyone and change directions. They need to change the look of the magazine and go for another demographic xxl got the pop rap market on loc, so they should go for more midlevel iss with substance and play to the wanna be and stans of the world. Let xxl handle the shiney suit thugs since they have that market cornered

  • KLETEWOOD

    The Source died when they put Eminem on the cover and tried to exploit him as a racist. They even went as far as providing a CD with a copy of the issue.

    The whole fiasco was Bullshit. The Source Died when they tried to Fuck with Em.

  • KPdaKINGPIN

    Aiight..Walk wit Me….We all know that yellow nig is hangin off of 50s nutsack….50 had beef wit mays and benzino…took them out like he did Ja…Its truly a sad day cuz the Source was Hip Hop! XXL is a nice mag and all, but its Pop…too commercial…doesnt represent realness…
    Hip Hop is Dead….and Curtis Jackson Killed It…

  • KPdaKINGPIN

    damn…this is some bullshit

  • Face Phoenix

    No surprise. The Source used to be my magazine until the war against Eminem not to mention the constant ads for Made Men/Hangmen 3/Benzino albums that never came out and no one wanted in the first place. It’s sad to see any Hip Hop Entity pass away but when your fanbase and readers look elsewhere it’s hard to win them back. I have friends who still won’t buy the Source post the departure of Mayzino. Like I said I won’t mind seeing someone rebuild the Source with a new broader vision but that’s all a dream.

    RIP – The Source
    PS – The Source Website Really Sucked

  • honestasicanb

    u both suc ass u have bout 3 years i only come to hear the bangers yo top ten most anticipated was the worst shit eva and im from the south and yo ratings are useless never correct u all will do what the source did so shut up and let sleeping dogs ly before they get up and bite u n the ass

  • http://XXL All Dae

    Adieos Source.

  • Da1whoknows

    You know with all of this observation about the source. Is anyone paying attention to Ozone magazine. Who is the largest grass roots hip-hop magazine out? And not only that the publisher has single handedly put the south on the map and is doing the only hip-hop mag awards show that airs on MTV. XXL MAG you are slippin and there are people patiently waiting for you to fall. And you will!