Tell it like it is

I know I’ve been obsessed with the grind lately, but you all are going to have to humor me for one more post on the topic. (OK, maybe two. I just got my free copy of The Automatic Millionaire. I’ll holler back if I figure out how to get rich between now and the weekend. Ha!)

Anyway, it was announced today that Luda’s Release Therapy landed the No.1 spot on the Billboard charts, selling a surprising 309,000 records its first week out. You know, it’s kinda nice to see someone finally posting up big numbers after a year of such abysmal sales. In honor of this potential (at least I hope) upswing, I took a few hours out to listen to the album. And it’s not half bad. I’m sure snapperheads are going to get all bent out of shape [1] about Luda’s left-turn “conscious” joints, but to me it just sounds like a man who is growing up. [2]

Track nine also happens to be the type of grind anthem I’ve been waiting for. “Tell It Like It Is” is the quintessential come up record. It talks about how dude made it, how he’s managed to keep it, and the challenges he faces today (a la “Mo Money, Mo Problems”). In detail. It’s one part friendly advice, one part get-it-off-your-chest real talk, and one part dire warning. [3] & [4]

Ludacris is pretty much stating the obvious here, [5] but whatever, I take my pseudo-inspiration where I can get it.  For those of you who haven’t checked for it yet, here’s 10 things I learned listening to “Tell It Like It Is”: 

1. Realize things aren’t always what they seem. Music industry folks can be kinda fake sometimes.

2. Don’t ball until you are in control of your finances and creative products.

3. Get an entertainment lawyer. Start your own company. Trademark the name. Sign yourself. Get your publishing.

4. Record an awful lot of material. Hustle hard. Get your grassroots buzz on.

5. Understand that even if you get paid, money can’t solve all your problems. Don’t get addicted to drugs. (Unless you are just doing speed or weed in the studio. Apparently that’s OK.) Don’t get lazy. Don’t get addicted to fame. Don’t let your friends get addicted to your fame either. Don’t spend your money foolishly.

6. Jealous haters are going to try to sue you.

7. Magazines are going to misquote you.

8. The Hip-Hop Police is going to follow you.

9. Don’t mix business with pleasure.

10. The most important rule for the accumulation of wealth is don’t trust anybody but your own self.

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[1] Or else sneer and roll their eyes, which is always a popular pose.

[2] Self-reflection + sentimentality about fatherhood + “Brenda’s Got a Baby” type I-feel-your-pain commiseration = the sort of vibe us females eat up.

[3] No need for Diddy to finish his school tour now. The teachers can just play all the young guns/aspiring rappers this joint and send them on their merry way.

[4] Amazingly, no cautionary words about baby mothers here.

[5] The industry is shady, it needs to be taken over, and whatnot.

  • http://www.myspace.com/kracktheking KR

    1st? Eh…u must not have had any other ideas.

  • Prince Of The South

    Like I been saying you look in those videos and see them with 400 thousand dollar cars and the crazy jewls, it’s an image. I know because unlike the rest of the idiots, that have signed they publishing over and a eight album deal, i’ve read this business called music. It’s a shame someone had to put this in a song for the rappers to understand this. It’s easy, just drop the thirty dollars on the book and read. If you’re lucky or got any type of talent then it’ll be the best thirty dollars you’ll ever spend.

  • Spark

    That waz pretty cool-Ima check it out ,maybe,we’ll see…N-E wayz pretty intricated good 1 say hell no 2 blow!!!

  • BELIZE

    After several albums, yall should stop counting luda out!

    (by the way im being hypocritical cuz, well…i didnt like most of the songs…but his mixtape was good!)

    keep grindin’ ma…show bol that women can do sum’ other than cook and clean

  • Enlightened

    If niggas can get over this obsession with spending so much money on bullshit. I would literally be embarrassed to say I’m walking around with $100,000 worth of jewelry on. That makes me think of how much other shit could be bought with that.

  • nocal

    I would view it as a man growing up if he was actually a man growing up and not just pretending. He’s more concerned with his “legacy” than with putting out good albums. Good music isn’t forced. Doesn’t he have a track about jail…and he’s never been? Why did he think that was a good idea?

  • WhiteChoco

    LUDA!!

  • SONNY CHEEBA
  • soopadoopa

    I like most of songs on his album, since im not a rapper in training that song dont apply 2 me. Good song though, congrats 2 Luda that cat beat Janet out #1.

    100

  • H-Man

    The industry is shady, it needs to be taken over, and whatnot.

  • RaFromQueens

    If I read ‘holler back’ one more time Canadialand will lose all possibility of being hip hop or anything close imo.

  • e

    Nice post stay grinding trying to get that paper

  • Bang

    so Tara, now when are you going to open up your multi-million dollar record company?

  • Bang

    I’m playing, ^^ keep up the output!

  • http://www.myspace.com/deensekou sATaLyte

    Ludacris

    It’s funny how that haircut makes me not want to hear ish from him.

    Doesn’t he know that in media, image is everything.

    His voice ain’t got no bass either, makes it a little difficult to listen to him.

    But I will just for Tara’s sake.

  • Rip Van Winkle

    Why is this the 2nd time this week , that some broad has tried to sing the praises of this new Luda shit. I’ll fucks with it when I hear a real nigga co-sign, cause that first single is enough for me to write it off all together

  • e

    If you do make it big can I be your weedcarrier Tara?

  • http://www.xxlmag.com the south

    great job luda

  • Voy

    Thanks for posting this. That song is actually an inspiration.

  • SUPERMAN

    ENLIGHTENED YOURE RIGHT. EVEN IF I WAS A BILLIONAIRE I’D NEVER SPEND THAT MUCH ON JEWELRY. WHAT A WASTE OF MONEY. JUST A FEW THOUSAND HERE AND THERE. BUT THATS STILL TOO MUCH. YOURE ASKING FOR TROUBLE WHEN YOU WEAR ALL OF THAT-YOU SIGN YOUR OWN DEATH WISH. WITH ALL THE SALE SLUMPS IN THE INDUSTRY, HIP HOP IS IN THE WORST STATE EVER. LUDA WAS COOL TILL HE PUT OUT MONEY MAKER. THAT SONG IS JUST ANNOYING. PHARELL, YOUR TRACKS ARE ALL STARTING TO SOUND THE SAME. GIVE ME SOMETHING NEW. WHO THINKS BANKS WILL BE ABLE TO PUSH NUMBERS? HE REALLY HASNT BEEN PROMOTED THE WAY HE SHOULD BUT HES STILL ANTICIPATED BY THE PUBLIC.

  • http://www.okayplayer.com Spark

    Good shit, Clark Kent, im co-signing that.

  • http://www.myspace.com/16kingz thebestout!!

    shake your blah blah blah…………..what the hell happened to luda? I think he shaved off all his talent with his braids!and another thing fuck being insightful nigga you got people to feed I know the dtp crew starvin’ none of they albums ever sale! thats yo’ fault mr. original bread winner, do somin’ bought them niggas stomachs man and quit bein’ selfish! thats even dumb ass chingy realized wasn’t no money over dere and dipped!

  • Atl’s own

    excellent lyricist! luda has an unbelievable way wit words. that 1st single is just filler material though. They should play track #9 over the intercoms at high schools; if u ain’t goin’ to college then get yo shit straight b4 u jump in.

  • Fernando

    Pharrell or “for real” has made beats that sound the same FOR YEARS. I am still mystified by his success. He cant sing, cant rap, & his beats are REPETATIVE AS FUK. I’ve always liked Luda…but I have never bought one of his albums. Much like Eminem, his music is amusing, has funny concepts & videos, & does some cool shit….yet, every album is pretty disappointing once you get past the singles.

    The new single is DOG SHIT. What a retarted hook.

  • Fernando

    Although the OG Neptune beats were tight. Does NORE need the Neptunes? or do the Neptunes need NORE?????

  • SUPERMAN

    NAH. THE LIKES OF COOL AND DRE, NEPTUNES, SCOTT STORCH, ALCHEMIST, SWIZZ BEATZ AND ALL THEM OTHER DUDES IS REALLY STARTING TO GET OLD. YOU HEAR THEIR NAMES IN LIKE 95% OF THE SONGS OUT THERE. DO WE REALLY NEED TO? NO. IF YOURE GONNA SHOUT THEM OUT YOU GOTTA DO THE SAME FOR THE EXECUTIVE PRODUCERS, MIX ENGINEERS, GHOSTWRITERS, PRODUCTION COORDINATORS AND ALL THAT JAZZ. AND INSTEAD OF PUTTING GOD, MOMMY, AND DADDY IN THE BACK OF THE CD WITH THE THANK YOUS, PUT THEM ON THE RECORD AS WELL. SO WHO REALLY RUNS HIP-HOP. THE WHITE MAN OF COURSE BUT I MEAN UNOFFICIALLY. IS IT THE ARTIST HIMSELF, OR THE PRODUCERS?

  • UnFaded Disciple

    Luda’s album sucked balls.

  • God Himself

    Industry Rule Number 4,080:Shady The Mixtape Album…check it out!!!!

    Loot-Tenant Trax is the Next To Blow!!!!!

    http://www.soundclick.com/atrem
    http://www.myspace.com/loottenant

  • Crazy J

    I seriously doubt Luda gives a fuck what any of you hatin ass, no life havin, “real” niggas think. Go buy Young Joc’s album and shut the fuck up.

  • P-Matik

    Luda is about the 22342446435th rapper to drop those jewels and sadly, stupid new jacks are still gonna come in and mess things up for themselves.

  • Prince Of The South

    Money maker was garbage, but his cd was good. The keep your head up song he’s not talking about being in jail, Pimp C and them are, but he’s speaking on some real issues though. This new cd to me is the best I’ve heard from Luda, no srtong singles, but it’s more personal.

  • Unscarred

    i havent heard this album yet but i hear good things

  • SMARTASS

    I’m a ludacris fan but thebestout, I agree with you on the part about when he shaved his hair. The talent went with it. Like todays version of Samson. I’m disappointed in Luda for shake your moneymaker & girls gone wild. That song sucks also.

  • alleyeCNtower

    it’s time EVERYONE in hip hop grew the fuck up and got their head screwed on straight. peace to Luda. “Money Maker” isn’t your best, for sure… but it’s not the worst song in rap right now, so meh

    rap is still outta control, so peace to everyone who tells it like it is

    including Tara :)