The Not So Big Bang

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As the Internets least favorite crackety-crack Tom Breihan pointed out the other day, Dr. Dre and Jimmy “Double Fantasy” Iovine are sinking a veritable shiteload of money into this new Busta Rhymes album, The Big Bang. Not that it matters to those two, but I wonder if they might consider cutting their losses.

Already, there are three pretty fancy-schmancy videos out for it, including the ones for “Touch It,” the “Touch It” remix (which is the one where the guy got shot), and this new one where Busta (who’s grown rather long in the tooth, I notice) and Gabrielle Union (who’s overrated) play Brad Pitt and Angelina Jolie in that Mr. and Mrs. Smith movie.

Personally, I could care less about Bussa Bus even back when he was popular. Future Without a Past and The Coming were really good albums, but everything after that was one grisly, botched abortion after another. And that’s really when he got so popular anyway – the days of “Put Your Hands Where My Eyes Could See” and “Dangerous.”

Since then though, the dude’s been on a pretty steady decline. It’s not like he up and retired a day after winning the ASCAP Songwriter of the Year award, in 1997, Gin Blossoms-style[1]. Since then he put out one shit sandwich after another all the way up until 2002, when it appears he was finally told to take his things and exit the J Records building.

That said, if anyone can take an artist without so much as a spark and still go 4x platinum, it’s Dr. Dre. In fact, that’s exactly what he did with The Game’s first album, The Documentary. Not that The Game is completely untalented, but that album’s so well-produced, even Tony Yayo could’ve taken it to 4 million. Thoughts of a Predicate Felon went platinum, right? I rest on your face.

Still, The Game was a new rapper with an interesting back story. Those of us in the under-30 set have had Busta Rhymes around for pretty much our entire lives now. We already know what he’s capable of and what he’s not capable of. This album had better be damn good if he expects it to sell any more than, say, Genesis.

[1] That’s what I call going out on top. Nullus.

  • http://xxl Puerto-Black

    Now Gabriella Union is overrated.

  • MosBang

    ‘All these old rappers trying to advance, It’s all over now take it like man(ha ha)’
    -some dead jig

    He should name this album exodous and do just that. If Busta ain’t made it by now he never will. He’s slowly reminding me of Charles Barkley and Karl Malone towards the end of their dismal careers.

  • http://www.87northmusic.com J. Biz

    ^^^ True Indeed!!!

  • P-Matik

    Yeah, next Busta will start wrestling or something.

  • http://www.myspace.com/geoffdilkes G Off

    I’m starting to think that Busta cut his dreads because they were turning gray… Billy Ocean style.

  • Belize

    stop hatin on bus…at least he’s tryin to bring quality music (ny shit is banging and I aint from NY)..u must be a YAYO fan. CHUUCHH

  • Belize

    he is old though….haaaaaa

  • SY Young

    Finally someone that agrees gabrielle union is overated.

  • daesonesb

    >>Not that The Game is completely untalented, but that album’s so well-produced, even Tony Yayo could’ve taken it to 4 million. Thoughts of a Predicate Felon went platinum, right? I rest on your face.

    hahaha that made me laugh pretty hard.

  • d rock

    dam son BOL you are a prick most of the time but you hit the nail on the head this time.

    i been telling fools for a while now that Game’s album was one of the greatest produced albums of all time. I mean every fukin beat was amazing.

    but yea this bussa buss last chance to remain relevant in hip hop, it kinda reminds me of nas. if they two upcoming albums dont live up to perception they will quickly fall they old asses into a black hole and never really be heard from again

  • bhillboy

    y’all east coast apologizers ought to be glad bustas around. without him y’all wouldn’t have one song on the billboard rap/r&b top 10.

  • steve

    fuck you for making me visualize a shit sandwich…

  • Belize

    ^^^^^again chuuuch

  • Therapist
  • http://nationofthizzlam.blogspot.com staxwell

    actually i heard that thoughts of a predicate felon bricked. it’s still true that game has the personality of a brick and sold millions of the beats.

  • http://nationofthizzlam.blogspot.com staxwell

    *off* the beats.

  • blackman

    Well I do agree with you that New York needs new blood. Nas,buster,Jada,Fat Joe,and all these old niggas need to let it rest.If they were handling their business they would have put some young guys on so they could put their feet up and rest. They could be like Russell Simons instead of trying to get a buzz in the street because all of their original fans are probably in their 30′s with wife and kids.Plus Dr.Dre worked on game album for 3 years because game was signed to aftermath before 50 cents. 50 was albe to drop his album,g-unit beg for mercy,lloyd banks,Young buck before this nigga game ever dropped.The production was an A the lyrics were C and that being generous with all the name dropping the nigga did.

  • mikeyross

    tsk tsk tsk poor new york stop the madness shut it down

  • Belize

    ^^^must be a whiteman..haaaaa

  • Mrs Damian Marley

    Busta needs to lay it down. After years of silly as overanimated songs and videos he is now trying to be gangsta. Another clown in the same class with Mase and Mobb Deep. All niggas want to do is get paid and get played on 106 & Park. I swear this rap shit is almost over

  • Scorpio

    whatever about Busta and Gabrielle. But to discount The Game when Dr. Dre produced TWO songs is ridiculous. His album went 4x s because he put better lyrics in his verses that most of the albums that year. Hate all you want, but please don’t disrespect the best ALBUM of that year.

  • mathew

    im not usually one to curse…but eFF you Bol or woteva your name is. Busta is a freakin legend n nuthin u can say can change that.he’s one of the most versatile rappers ever. granted he has had his highs and lows like every other artists. When The Big Bang comes out all a y’all gonna swallow your sh** sandwiches. its gonna bring New York resurgence and wont get less than 4&1/2 mics. oh, n it’ll be his best selling album too. you’ll probably but it 2.

  • mathew

    oh,n btw, Gabrielle Union is more talented than 95% of other black actresses, dispute that! haters…she has str8 talent.

  • http://rockthedub.blogspot.com khal

    I’m confused… you guys are saying Busta isn’t relevant to hip-hop? I mean if he retired today he’d be highly regarded… from his cameos in the Flava In Ya Ear RMX and Scenario to the videos off his first few albums — those were heavily bit when they dropped. I admit, his last string of albums have been subpar, but he has already established his spot in the timeline.

    I will hold off judgement on this lp until I hear it, and I hate that I Love My Bitch song… we’ll see how this pans out.

  • tC

    ALL YOU MOTHAF*CKAS ARE WACK AND CRAZY..BUSTA IS HOLDING NEW YORK ON HIS BACK RIGHT NOW, HIS MIXTAPE GAME IS THE HOTTEST SHIT IN THE STREETS, I GUESS YOU GUYS JUST LISTEN TO OLD RECORDS AND YOU DON’T STAY FRESH THAT SUCKS FOR YOU THERES FIRE OUT IN THESE STREETS BUSTA BUS IS UNTOUCHABLE RIGHT NOW..SH*T HES THE NEW KING OF NEW YORK

  • tC

    BOL GET EDUCATED BEFORE YOU WRITE ON THESE ARTISTS, HOLLA AT ME I COULD TEACH YOU SOME SH*T

  • Slapjack Tripper

    >>Now Gabriella Union is overrated

  • Slapjack Tripper

    ^^^ Y’all gotta recognize Bol’s standards…… anything under a shade of Nicole Richie and darker is virtually hideous.

  • mike G

    Now I dont think Busta will go mad times platinum but doesnt have to though. He is a legend on his own. If he was not relevant he would not get a deal from a label. He has also been around long enough so that he isnt getting fucked in his deal.
    look at it this way most of the newer rappers go double – wood first time out. Thats with the label spending dough just so you know who is MC No-name is. Busta is someone the label will invest in because he has a track record and a built in audience.

    Maybe you dont realize this but artists make their money touring & by endorsements. Its how artists like say Talib who isnt going to go double plat or even gold stay paid.

    There is no retirement age in hip hop. There will simply be the time when you have no audience. Many of these rappers didnt go college some dont even finish high school. They arent going to all be getting high profile label jobs or movie careers to retire to. Busta , Nas, Too Short, and LL to a lesser degree are just the start of “the closing in on 40 rapper”.

  • J SUN

    HE’S A LEGEND IN HIS OWN RIGHT. TELL ME ANY MC THAT CAN KEEP UP WITH THIS MAN…. I’M A FAN SINCE L.O.N.S. THAT DUDE HAS BEEN FIRE SINCE DAY ONE. WHERE THE FUCK IS CHARLIE BROWN? I USED TO LOVE THAT SHIT, “UH FOLLOW ME, UH ALL OVER THE TRACK MAN, UH FOLLOW ME UH, AS I COME BACK”

  • http://www.bomanijones.com Bomani

    1. You must not have ever been in the same room as Gabrielle Union. She’s pretty dope, trust me.

    2. Busta’s put out bad albums, but he’s always been dope and had dope stuff on those bad albums. He’s an LL type–he needs someone to take control of his albums and bring out what’s best about him for an entire album. And if anyone can do that, it’s Dr. Dre.

  • merino

    wheres the arguments that busta hasnt done any relevant shit except two albums?

    his whole career speaks for itself, if he had made mostly shit through his 15 year career, people wouldnt care about his music – in other words he wouldnt have stayed in the game for 15 years.

    this dude has delivered lots of quality on each album, though with some fillers here and there.

    this article reminds of the typical hate on people who has a buzz/certain amount of success…

  • Vindi

    This blog is full of shit, Busta is one of the most under rated artists ever, 15 years and still relevant if he wasn’t why are you writing about him, every track i’ve heard so far off the album has been hot it will be a BIG BANG. check me out http://www.soundclick.com/dacollective

  • Gutta

    gotta give respect to busta,dude been around for a minute now and still is able to drop a album with a big budget…dont be mad him be mad at interscope records for having the only east coast rappers that can sell some records(50,busta,banks,jada)

  • Shortylightskin

    I agree with the last 4 people. How u gon be in the game for 15 yrs and still have all this hype surroundin your new album and its hot! Let’s face ur lucky if u get any buzz on 2 albums let alone 7(basically 10 w/LONS and The imperial Flipmode album) Thats unheard of in HipHOp. ANd why is there an age limit on when u have to stop puttin out albums. Dudes 34 who the fuck cares. If he still gotta fan base tryina hear em drop it. I swear hip hop artists are critisized more than any other musical artform i can think of,just full of hatas.Fuckin Rollin Stones are 65 years old. Let our hip hop heroes do it as long as they want, its what they do. U don’t like don’t buy it. FUCK U BOL

  • Ian

    He’s right, Tony Yayo’s album went plat world wide, but not in the US. Game’s debut did 2 million here, but Game’s record did have some hot ass beats. They were mostly explosive, which alone draws the listener in. I want to see if he can do an album without all the big names. His debut had Just Blaze, Timbo, Dr. Dre, Eminem, Kanye West, and Havoc on it, all with a good track record. Busta’s album is crack thoughm Dre’s beats were the best I’ve heard him do in a while, but Sha Money had the best record on the album. Tony Yayo’s album was just like all the other G-unit albums, mostly unkown producers. Game going right back to that formula, best producers to make his album hot, the beat keeps the person listening, but he had average lyrics, wasn’t nothing special. Wait till Busta’s number’s come back. 300,000.

  • Magic Don Juan

    WOW Dis Nigga Bol needs a life….All he does is Talk shit ’bout Rappers….How U gon’ diss Busta….to me Honestly I think Busta is Tha REAL King of NY & right behind him are Ghostface, Banks, Papoose, Saigon, Jadakiss & DMX….STOP HATIN’ FAGGOT ASS NIGGA!!!!!!!!!

  • Magic Don Juan

    ^ I forgot My Nigga Killa Cam

  • http://mixtapekings.com rasko one scLA

    Ay Bol, nigga….you just say shit to get noticed…every week to talking about ..’this rapper is done…this rapper is weak…this rapper should retire.’ Nigga, you retire. stop hatin on everybody!

    Busta one of dem living legends left man, one of the few. You just a sorry ass writer! AY BOL, GIVE IT UP OREO!

  • cincinnati_513

    fuck you bol! the fact that busta has mananged to remain relevant in hip hop for 16 years is a accoplishment in itself! how many rappers in the history of rap can say that their carrer lasted longer that even 5 fucking years ? regardless of his age a hot album is a hot album period and if you think gabrielle union is overatered (as far as her looks) you obviosly must be gay!

  • leemangena

    FUCK U BOL DIS BUS SHIT IZ DA NEW ALL EYES ON ME

  • SICCO

    Wow, I didn’t understand how many haters there are out there in the world….I didn’t cop busta’s new album but I do give him credit for all the hit songs he has had in the game….Give credit when its due “Hatin is a Disease!!!”

  • beast

    u write bout bussa bus still.when is he gunna retire when hes like 62!! on his album hes talking bout fall offs and he’s happy he ain’t one of them even though his last big hit was like 98.don’t get me wrong but he is a legend but hes 2 old!!!and whoever dissed nas ur a idiot hes the greatest rapper living fuck jay-z.i admit he won’t be like pac and maybe BIG but hes gunna be remembered as the best mc since those 2 died (R.I.P. tupac and biggie)all u niggaz sayin nas is wack and all that r gunna jump on his dick when his new shit comes out cuz u niggaz r just followers,like damn just cuz one guy says somethin don’t mean u have to be like him.o ya and u dissin game makes me laugh cuz hes the most lyrical mc from the west coast since cube.even snoop the undisputed king of the west said that game is sick and hes the next king of LA.and the beats on the documentary are grade A but the lyrics are A+ nigga thats whats up!

  • http://Bolssaturdaynightworkout Fuck this bol muther fucka

    Bol is nothin but a stupid boldheaded bitch who lacks respect, bitch! how can you disrespect a legend like Busta Rhymes, i wish that you would get bodied on your way back from work you stupid azz bitch