Guru Clothing Line Coming Soon

Last April, beloved front man for legendary duo Gang Starr, alongside DJ Premier, Keith “Guru” Elam passed away due to complications following a cardiac arrest. His death sent shockwaves throughout the hip hop community, sparking many fitting tributes dedicated to Guru’s valuable musical contributions over the years. For fans of Guru, his legacy continues to rage on in the realm of fashion.

The G.U.R.U. (using the “Gifted Unlimited Rhymes Universal” acronym made famous by Elam) clothing line is a collaboration between The X Label and Listen Clothing, making three fashionable t-shirt designs available to the public. Read more...