Jay-Z’s “Family Feud” Video Director Reveals Behind-the-Scenes Photos, Insights From New Visual
There's definitely a theme flowing through every video JAY-Z has released thus far from his latest album, 4:44, and that theme is cinematic. Hov recently dropped his latest visual for the track "Family Feud," which continues the wave of its predecessors.
The latest clip, which has award-winning director Ava DuVernay at the helm, features appearances from Beyoncé, Michael B. Jordan, Constance Wu, Rashida Jones, Jessica Chastain, Rosario Dawson and more, and appears to take place in the fictional future of 2444 and 2050. Parts of the video are set in a church, featuring a shot of Jay walking down an aisle with a Blue Ivy in tow. The rapper also makes his way to a confession booth where Beyoncé is sitting on the other side.
Yesterday (Dec. 29), DuVernay hopped on Twitter to reveal some behind-the-scenes photos from the stunning visual and offer some insight into the process of making the mini-movie. "Happy so many are enjoying our #FamilyFeudFilm!" she starts. "Sharing some behind the scenes tidbits and exclusive pictures in this thread. Thank you to @S_C_ for the strong collaboration. A pleasure and an honor."
She even breaks down some scenes. "The first scene focuses on errors," she writes, sharing photos from the video's introduction. "All families hurt each other. Mistakes are made. Expectations unmet. Jealousies fester. Dramatizing that energy are @michaelb4jordan, @thandienewton + @_Trevante_. Some behind the scenes snaps of their gorgeousness."
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