Memphis rapper Yo Gotti takes fans behind the scenes of his latest hit single, “Errrbody” to discuss the premise behind the video and how it is relevant today in hip-hop. Music director, Benny Boom, aids Gotti in the process by detailing the significance of the characters and setting in the visuals.
Have you noticed how a lot of people “do it for the Gram” or try to portray their life one way when really they’re living the complete opposite? Well, that’s exactly what Yo Gotti is rapping about in his latest track. The video focuses on two caucasian men from the suburbs who love trap music and can’t help but portray the “gangster” image, even though their lifestyle is anything but hood.
“Errrbody” will be featured on Yo Gotti’s upcoming album, The Art Of Hustle, Nov. 11.