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Summer Jam 2014 didn’t go without it’s hiccups. After 10 years, 50 Cent made his return to Hot 97′s annual hip-hop showcase after being banned in 2004 over a chair-throwing incident. But this year, Fif came out at the end of Nas’ set and transitioned into his own headlining performance, proceeding to bring out each member of G-Unit—Lloyd Banks, Tony Yayo and Young Buck—for their first performance together in years. As the crowd roared, celebrating the return of G-Unit, a fight broke out on stage; in the commotion, Slow from Queens duo Slowbucks was visibly angered and was restrained by security. Fabolous, Ebro of Hot 97 and the EVP of Def Jam Shawn Pecas were all seen trying to calm Slow down.
Later, details emerged indicating that Slow was actually assaulted on stage and his chain was robbed from him. The assault was caught on film.
Today at Bostany Law Firm PLLC in Manhattan’s Trump Building, Slow held a press conference where he issued his response to the Summer Jam incident. John P. Bostany of Bostany Law firm spoke on behalf of Slow. “Summer Jam is supposed to be a celebration,” Bostany said. “Slow came with that in mind… What happened on Sunday would have brought us back 20 years if we weren’t dealing with a person like Slow. No matter how rich or popular someone may be, they are not above the law. Slowbucks stands for Unity and Peace.”
No lawsuit has been issued yet, however Slowbucks’ representative is currently investigating 50 Cent’s enterprises for brand tarnishment. Bostany wouldn’t give a deadline for the investigation, but stated that it would not take long. They will not be seeking criminal charges but they will take legal action and issue a civil suit once they determine the responsible parties. He stated that no specific parties have been singled out so far, and things are still under investigation.
In addition to their hip-hop endeavors, Slowbucks also operate a clothing line of the same name, with different designs surrounding their trademark snail marketed towards an urban demographic. Slowbucks’ representative says that the incident hurts the Slowbucks brand, and that 50 Cent’s clothing brand, G-Unit, is a direct competitor. “You take the guy that’s behind the brand, and you try to embarrass him,” the rep said. “That is meant for one thing only—for humor, and to make him less money. It’s a simple equation; why else would they do it?”
The rep said that through the investigation so far they have cases for assault, conversion, theft and brand-oriented action such as unfair competition and tarnishment. The end goal for all this, they said, is “brand repair,” and the amount they are seeking will be determined after they figure out the amount of damage. —Emmanuel C.M.