In the midst of starring on Hot 97′s upcoming reality show This Is Hot 97, Ebro Darden who served as both the station’s program director and an on-air talent, had to relieve his corporate duties for his new creative role. Stating that he was ultimately told to choose between his two positions, the long-time employee went with the entertainer route.
In a press release Ebro commented, “Fortunately, I have had tremendous success doing both on-air and PD roles, and EMMIS let me choose where I would be happiest. Mornings, TV and assisting in programming makes sense with everything HOT 97 and I have happening today, so I chose creative over corporate. See you all at 5a tomorrow.”
Peep his tweet below:
They was like so wait, u got mornings and now TV? How u gone do spread sheets, conference calls & meetings…? Pick Ebro…
— Ebro el Viejo (@oldmanebro) March 13, 2014