Billboard And Twitter Have A New Partnership
Billboard and Twitter announced their new partnership today and revealed Billboard Twitter Real-Time Charts. The chart will track music conversations in the U.S. among the millions of Tweets sent each day. It will use Twitter data to rank the top and emerging tracks in real time.
The partnership will help distribute the chart on Billboard.com and custom in-Tweet charts and in-Tweet video round ups of the week in music on Twitter
"Billboard has always been the standard by which music popularity is measured, and Twitter and its millions of users worldwide have added an entirely new dimension and pace to the way the marketplace interacts with, and evaluates, music and music-makers," said Janice Min, Co-President/Chief Creative Officer of the Entertainment Group of Guggenheim Media. "The Billboard Twitter Real-Time Charts, a natural extension for media brands so in sync in the music space, stands to once again dramatically shape the conversation around the content and the business."