SBOE—Slow Bucks Over Everything—is having themselves a big 2014 already. Epic Records’ Sha Money XL just confirmed to XXL that they’ve signed the Queens-based hip-hop collective/clothing brand, and the group just dropped the video for the appropriately-titled “S.O.N.Y,” spelling out Epic’s parent company Sony. The song—off the their All We Got Is Us 2 mixtape which dropped on Halloween 2013—is a classic New York hip-hop track with an infectious hook that will definitely get stuck in your head.
“My journey continues to sign and develop great new talent into the music business,” said Sha Money XL, executive vice president of urban A&R at Epic, about inking the deal with SBOE. “We need more rap groups in hip-hop, and my homies from Queens is as official as official gets. When we say S.B.O.E that ‘Slow Bucks Over Everything,’ the movement is real.”
SBOE joins a label that already boasts the likes of OutKast, Yo Gotti, Casey Veggies, Cashius Green, King Louie, Future and Ciara—as well as the Michael Jackson catalog—to name a few.
Watch SBOE’s last video, “LITT” featuring Fabolous and Meek Mill, off their All We Got Is Us mixtape, pick up AWGIU2 right here, and check this photo of the group with Sha Money below. New York stand up.