Watch Pepsi’s Autotuned, Kanye West-Inspired Grammy Commercial
Pepsi was promoting its Super Bowl halftime show featuring Bruno Mars during the Grammys last night, buying a 2 and a half minute ad starring Deion Sanders, Terry Bradshaw and Shannon Sharpe. The entire thing is pretty bizarre; it opens with Sanders’ autotuned voice crooning from the crowd of an awards show, before Bradshaw comes in with a cowboy-inspired country song, and Sharpe busts everything down with a third song that resembles Kanye’s “Clique,” complete with a “Bound 2″-inspired video clip playing while he raps. Then there’s an electronic breakdown, a singalong, and Mike Ditka coming in riding a football like Miley Cyrus in the “Wrecking Ball” video. Juicy J, Wale and Jhené Aiko all make quick cameos, too. Check it out below and see for yourself.