A few weeks ago, legendary producer and mixtape host DJ Cannon made a big leap in the music industry when he was named Vice President of A&R for Def Jam Records. Despite the cushy corporate gig, Cannon is staying busy with a new DJ collective he’s starting up with his longtime collaborator DJ Drama.
When Cannon hopped on the phone with XXL earlier this week, he said, “[Drama and I] are starting a new DJ crew called the Academy, to take some of the young folks and kind of teach them, give them the blueprint of what it takes to be that dominating DJ in the field and break these artists and become a big boy in the music business.” He elaborated on his mission, saying, “We want to bring new people in the game. And that goes for DJ’s, photographers, videographers, artists, and writers. We just want to build something that can help the next generation move on into this new world.” Finally, he humbly admitted, “That’s our contribution back to what the culture gave us and what we got out of it.”