Adding another job to his already active roster, Cash Money CEO, Bryan “Birdman” Williams is now gearing up to launch two clothing lines teaming with music merchandising company Bravado and Lil Wayne. Titled “YMCMB” and “Rich Gang”, both brands will launch at the Agenda Trade Show.
Available on August 19 & 20 in Las Vegas, NV, Birdman explains that this project is a long awaited journey that he’s extremely excited to venture into.“As a business owner, I have expanded my portfolio into many different arenas, including spirits and tech. As a longtime fashion enthusiast and the architect of the YMCMB lifestyle, it makes perfect sense to partner with the esteemed Bravado and move into fashion and launch my apparel brands,” said Birdman. “I am excited to bring elements of my lifestyle to the masses with the Rich Gang, and with Lil Wayne to be able to share the feel of our labels with the YMCMB Apparel brand.”
Tom Bennett, CEO of Bravado spoke on the deal adding, “Bravado has built its licensed brands division by partnering with the most creative and unique entrepreneurs and artists in the space. Birdman is an incredible executive and entertainer with a fresh and distinct point of view. We look forward to working on the amazing products that will be developed for Rich Gang and YMCMB.”
With “Rich Gang” consisting of more luxury styles and “YMCMB” a more cost friendly line, both lines will be available for fall/holiday 2013 and the full collections available in Spring 2014.