Snoop Lion And His Family Team Up With Overstock.com To Launch “SnooperMarket”
The ever opportunistic, Snoop Lion, teams up with online retailer, Overstock.com, to launch his own “SnooperMarket” —a page on Overstock.com not only dedicated to selling Snoop Lion-branded products and but also will showcase a small group of Overstock.com products. The site will be curated by Snoop and his family. Snoop Dogg also will launch “The Good Good,” a new TV ad campaign featuring him and his family.
“This was an inspired collaboration,” said Overstock.com CEO Patrick Byrne. “The collaboration between Snoop Lion and Overstock.com turned out to be much more effective than either party imagined at the outset.”
The company produced ads featuring musicians Jason Mraz, Ne-Yo, bluegrass duo Joey and Rory, as well as professional basketball player Carlos Boozer.
Snoop Lion’s single, “The Good Good” featuring Iza Lach, off his new album Reincarnated ,plays over the ad storyline. You can watch the ad above.